The first two awards -- Media Lion and Lions Direct -- didn’t have anything for Team India to cheer for. Ditto for the Cyber Lions awards. However, the Press and Outdoor segments have brought some good news with three Indian entries bagging a Lion each. The winning agencies are JWT Chennai for a Press award and Leo Burnett and O&M for Outdoor.
On the cover of this issue, it's a question – the cover was designed on Monday night. In these unnumbered pages, it's a statement - and this page was designed on Thursday night.
Twenty Indian entries shortlisted on day one, and JWT gets seven of them. Astonishingly, Chennai has produced six (five JWT and one from 1 pt size).
The TAM strategy research paper titled “Penta-gration”, a TV sponsorship measurement technique, has won the best paper award at the ongoing WAM Conference in Montreal. The team led by Atul Phadnis, TAM’s VP, competed with papers from Mindshare (Canada), OMD (USA), CTV (Canada), ABC Television (USA), iTVX (USA) and IAG (USA).
Nike India has chosen JWT Bangalore as its creative partner following a multi agency pitch. The other agency contesting the final stage of the pitch was O&M.
SaharaOne has appointed Pawan Chawla as new PR and Publicity Head. Chawla has nine years of work experience at SET and five years of active journalism. Chawla will work closely with the marketing heads of Sahara India Entertainment Management Company Limited (SIEMCL) businesses in Mumbai and will be responsible for the success of their PR and Corporate Communications.
With a vision to continuously offer a complete portfolio of display solutions, LG Electronics has added another first to its credit by introducing the world’s largest and India’s first 71” Plasma TV in the Capital yesterday.
Ruchika Batra, Head of Corporate Communications, Samsung India Electronics, recounts how awareness was built for Samsung when it entered the Indian market as an unknown brand. "The basic platform that we took in terms of communication was projecting the technological strengths of brand Samsung to people," she says.
www.SifyMax.in, India’s first broadband portal from Sify Limited -- an Internet, Networks and e-Commerce services company -- has teamed up with the All-England Lawn Tennis Club (AELTC) and IMG/TWI to provide Wimbledon 2005 tennis action on video to broadband users in India.
Fuelled by hectic pace of activity and a swelling project portfolio, real estate developers, including DLF, Parsvnath and Vatika, plan to almost double their advertising budget for the current fiscal.
It’s very important to get close to the listener, sell one thing well, use a very strong idea, etc, to make radio work for the marketer. This was the view of McCrostie, Group Head of Commercial Production, GCap Media, and Christopher James Taylor, Consultant, GCap Media, at a seminar ‘Radio Works 2005 - Creativity and Effectiveness in Radio Advertising.’
Divya Bhaskar has completed two years in Gujarat. The publication has organised ‘Divya Utsav’, a series of events to mark its second anniversary, which kicks off today.
With the completion of its tenure, The Ad Club Mumbai is seeing a management change. M G Parameswaran steps down as President, giving way to Kalpana Rao as President and BCCL’s Bhaskar Das as Vice President. The change is effective from July 1, 2005.
Ashish Kashyap, General Manager and Business Head of e-commerce of the consumer retail business for Indiatimes, has quit after five years of service. He will now be India Head for Google Sales.
Lowe Kolkata has recently acquired the account of Polar International. Earlier, Eqqus Delhi handled Polar’s account. The shift in the agency happened after a pitch but the client spokesperson was not willing to name the other agencies, which had pitched for the account.
Zoom television’s star-studded show Big Nite is gearing up for another first. The show is all set to host two big movie premiers, Paheli and Sarkar in back to back weeks.
Following the shortlisted entries for four awards announced on Monday, the shortlist for the fifth award – Cyber Lions – was announced yesterday. The Indian entries competing for this award are OgilvyOne and Grey Worldwide.
Gautam Adhikari, Consulting Editor and former Executive Editor, The Times of India, has finally said adieu to the paper he has always held dear to his heart and is joining DNA as Chief Editor. As reported by exchange4media last week, a firm counter-offer was made by The Times over the weekend, but Adhikari has decided not to stay back.
Kalpana Bansal has joined Mudra as Executive Vice-President and Head of Leadership Learning and Change (LLC). LLC is the agency’s talent and knowledge management function. Bansal joins Mudra from Watson Wyatt, a leading HR consulting firm.
Advertising, no, communication is all about the Idea – not about media, creative, direct- marketing, or interactive. And awards are for brilliant ideas, executed well. This was the key thought that reverberated on day 2. P&G global media manager Bernhard Glock told exchange4media: “It’s about ideas, and not silos. All good ideas are equal and they can come from anywhere.” The Media Lions jury chief and Direct Marketing jury chief shared similar thoughts. exchange4media Director and group editorial head Amit Agnihotri comments from the Cannes Fest.