Ruchika Batra, Head of Corporate Communications, Samsung India Electronics, recounts how awareness was built for Samsung when it entered the Indian market as an unknown brand. "The basic platform that we took in terms of communication was projecting the technological strengths of brand Samsung to people," she says.
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Published:
Jun 22, 2005 7:43 AM
1 min read
Ruchika Batra, Head of Corporate Communications, Samsung India Electronics, recounts how awareness was built for Samsung when it entered the Indian market as an unknown brand. "The basic platform that we took in terms of communication was projecting the technological strengths of brand Samsung to people," she says.
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