"Role of corporate communication needs to be developed and recognised more"

Ruchika Batra, Head of Corporate Communications, Samsung India Electronics, recounts how awareness was built for Samsung when it entered the Indian market as an unknown brand. "The basic platform that we took in terms of communication was projecting the technological strengths of brand Samsung to people," she says.

e4m by exchange4media Staff
Published: Jun 22, 2005 7:43 AM  | 1 min read
"Role of corporate communication needs to be developed and recognised more"
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Ruchika Batra, Head of Corporate Communications, Samsung India Electronics, recounts how awareness was built for Samsung when it entered the Indian market as an unknown brand. "The basic platform that we took in terms of communication was projecting the technological strengths of brand Samsung to people," she says.

Published On: Jun 22, 2005 7:43 AM 
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