It's there all right. But consumer goods makers who have hit the dustroads out of the cities are finding rural buyers a bundle of contradictions and paradoxes.
Kolkata-based cosmetics and personal care products company, Emami, has announced major plans for its natural health tonic brand, Sona Chandi Chyawanprash. The company has on October 19 announced the launch of its advertising campaign featuring Bollywood actor Shah Rukh Khan for Sona Chandi Chyawanprash.
The people's carmaker has been rated first in customer satisfaction India for a record sixth year in a row, according to the JD Power Asia Pacific 2005 India Customer Satisfaction Index Study. Maruti Suzuki scored 823 points. Hyundai is second with 739 points, while Tata and Fiat are at the bottom of the table.
HDFC Bank is possibly the only bank in India, and one of the very few in Asia, to have embarked on a data-led marketing analytics campaigns initiative, using marketing automation technology provided by Unica, says Ajay Kelkar, VP & Head-Marketing.
The use of wireless technology by different media is on the rise. Statistics prove that the wireless market is booming and holds immense growth opportunity with the print media because of its accessibility. An increasing number of media entities are realising the importance of this medium, the latest being The Indian Express Group of Publications.
Gone are the days when outdoor media meant huge billboards at strategic places. Today, outdoor has become an integral part of the advertising and media mix – in India as well as globally. Outdoor is now being increasingly used for brand-building and not merely as a support media.
WorldSpace has come out with an attractive festive season offer for satellite music enthusiasts, through which music lovers can become WorldSpace subscribers by paying just Rs 1,999. This includes the cost of a DIVA receiver and a three-month subscription.
Recognised as one of the most popular websites on Bollywood, IndiaFM has promoted more than 300 movies in a period of five years. The website has tied up with forthcoming movies such as 'Kyon Ki', 'Garam Masala' and 'Shaadi No.1', which are slated for release this Diwali and Eid, for interesting promotion activities online.
Corporate India and advertising agencies have been given more time to submit their views and suggestions on the recent draft circular relating to service tax on advertising services. The Finance Ministry has extended the last date for submitting feedback to October 27.
Ashutosh Bishnoi has been appointed Publishing Director of Reader's Digest, the country's largest circulated magazine published by the India Today Group.
After a one-year stint, Kunjesh Parihar, CEO, Gujarat Samachar, has decided it's time to move on. This is his last month at Gujarat Samachar. Confirming the development, Bahubali Shah, MD, said that Parihar's replacement had not been decided upon yet.
Adrian Mendonza, Vice-President and Executive Creative Director, Rediffusion | DYR has decided to move on. He is setting up his own consultancy outfit called 'Waters' and his plans include directing TV commercials among others.
In this era of breaking news by the second, where nearly anything and everything is presented as 'fresh, shocking, earthshaking', India TV managed to grab attention with the inaugural episode of its new news show titled, what else, 'Breaking News'. The news channel had earlier gone to town with teaser ads stating "Breaking News at 9 pm".