Date-wise News
The Arrogant Con Man
NEW Close-Up toothpaste’s creative duties move from O&M to Lowe
HLL has moved the creative duties of its Close-Up toothpaste brand from O&M to Lowe. The account size is estimated to be more than Rs 20 crore. O&M had bagged the creative account of Close-Up in 2003. Neither Lowe nor HLL officials have offered any comments on this development.
Vaartha completes 10 years; to launch news channel in second half of 2006
Telugu daily Vaartha completes 10 years on February 1, 2006. The journey so far had been encouraging, said the group’s Chairman and Managing Director. He also revealed that a news channel from the group was part of the agenda for this year. The channel is expected to go on air in ‘six to eight months’, and the core team is already in place.
Gullu Sen appointed Vice-Chairman of Dentsu India
Gullu Sen, one of Indian advertising’s most well known creative directors, has been appointed as Vice-Chairman of Dentsu’s India operations. He will be based in New Delhi and will play a pivotal role in the growth of Dentsu’s agencies in India.
Britannia eyeing niche segments for growth
BRITANNIA Industries Ltd is working out a product strategy aimed at capturing various niches of the snacking segment. For one, the company is bullish about the "on-the-go" segment and is planning to roll out smaller packs under its major sub-brands. It would be gradually expanding its `ticki-packs' (packs of two or four biscuits) concept across its product range.
Tata SKY selects NDS Systems for its digital and interactive requisites
Tata Sky, the DTH venture of Tata and STAR, has chosen NDS end-to-end solutions for the launch of the company’s direct-to-home television service in India in mid-2006. Many leading DTH operators such as BSkyB (UK), Foxtel (Australia) and Sky Italia (Italy) have also deployed NDS solutions for their businesses.
Percept plans more films; Hanuman 2 on the cards
BUOYED by the unprecedented success of the film, Hanuman, Percept Picture Company, one of the producers of the 2D animated film, is upping its stake in the Indian film industry with a series of films.
Youth magazine JAM to focus on Internet and outdoor to connect with its readers
Youth magazine JAM is on a complete visibility drive with the launch of it outdoor campaign. The magazine, which was launched in 1995, is now placing a lot of emphasis on advertising and connecting with its readers visibly. JAM has also relaunched its website.
International: Wrigley consolidates $150 mn media business at Mindshare
Wrigley Jr. Co. is consolidating its $150 million US media planning and buying business with WPP Group’s MindShare.
Peerless launches Affinity Credit Cards in association with ICICI Bank
Peerless General Finance & Investment on Monday announced the launch of Affinity Credit Cards in association with ICICI Bank in Kolkata. This lifetime free Peerless-ICICI Affinity Credit Card comes with all the usual features such as international acceptance, personal loan facility and certain insurance benefits.
Jain Studios plans a bouquet of channels
JAIN Studios Ltd plans to launch a bouquet of channels having their distinct identities under the umbrella brand - 360TV. The channels will be differentiated on the basis of language, regional focus and the content style.
HLL manages to lather up Lux brand fortunes
Hindustan Lever’s attempt to arrest the declining market share for its skincare brand Lux through the 75 years celebration campaign finally seems to be paying off.
JWT begins year with Silver World Medal at New York TV, Cinema and Radio Awards 2006
JWT has begun the year with a Silver World Medal for an animation film in the ‘Craft and Techniques’ category at the New York TV, Cinema and Radio Awards 2006. The work for clients Diamond Trading Corporation won JWT metal, while the agency bagged a finalist certificate for another entry in the ‘Media Promotion: Broadcast’ category.
Finally, Doordarshan to telecast India-Pakistan ODI series
In a development that will gladden the hearts of millions of cricket crazy Indians, Prasar Bharati and Ten Sports on Monday reached an agreement before the Supreme Court under which Doordarshan will telecast the five forthcoming ODIs between India and Pakistan. The rider is that DD will have to show the advertisements of Ten Sports.
It’s the holistic approach for Starcom in 2006
Starcom Mediavest went about its way quietly in 2005, focussing on the specialist units it created in various areas of media. By February 2006, the agency is geared up to add two more services, and Ravi Kiran, MD, Starcom (South Asia) informed that much of this had to do with the agency’s decision to offer holistic solutions to their clients.
English news genre battle intensifies as Times Now launches today
It has finally begun. The much spoken about war in the English news genre has commenced in full earnest with Times Global Broadcasting going live on television from January 31, 2006. The channel has ensured its space in the news for various reasons in the past few weeks, but beginning today, the performance war is on.