Ogilvy & Mather India has announced two top leadership changes. S. N. Rane, COO, Ogilvy India & South Asia, has been appointed as Co-Executive Chairman of Ogilvy & Mather India. And Pratap Bose is the new CEO, Ogilvy & Mather India. Bose will take over from John Goodman who is moving to head Ogilvy & Mather Japan in June.
ITC Apparel was looking at new categories to expand in a market where it is already present through Wills Lifestyle at the premium end and John Players in the mass segment. The company's sights will be on a home-grown denim brand that can help it break into the mid-priced jeanswear business.
Max Retail of the Landmark Group (Dubai), one of the foremost retailers in the Middle East, has launched its first store in India. Formed with an objective to offer contemporary fashion at affordable prices, Max will create a new segment of ‘Value Retail’ in India.
The Rs 125-crore Indian confectionary major, Candico, is seriously looking at re- entering the mint category. The company, having sold its Minto brand to ITC in 2002, is now trying to fill the void in that segment. Candico will be launching its mint candy under the XXX brand name next month.
The Fashion Design Council of India (FDCI) and Percept D’Mark (PDM) have announced Kingfisher as the associate sponsor for Wills Lifestyle India Fashion Week.
The Conde Nast group of the US, which brings out a string of top end lifestyle publications, has decided to bring two of its best-known magazines, Vogue and Glamour, to India through a 100 per cent subsidiary.
The most used innovation in print advertising in magazines last year was ‘free product with sample’. As a category, public issue advertising witnessed the maximum number of innovations. The brand with the maximum number of innovative ads was Cyber Media.
Major brand advertisers responsible for $20 billion in ad spending are losing confidence in the effectiveness of TV advertising. More than three out of four advertisers -- 78% to be exact -- said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at Association of National Advertisers TV Ad Forum.
Awaaz channel has launched the new season of ‘Moneybhai Investor’ in which viewers will now get an opportunity to win real money by playing with virtual money in a first-of-its-kind real-time stock markets game.
Rajesh Chakrabarti, the National Sales Head of UTV, has decided to call it a day. He had joined UTV in June last year. Though he did not divulge his next step, Chakrabarti confirmed the news saying, “Yes, I have decided to call it a day. I had a great time here and will keep you posted on my new assignment.”
After nearly a decade of association with the Honda brand, Rajive Saharia, Head of Sales and Marketing, Honda SIEL Cars India, has decided to move on to other opportunities.
Bertelsmann AG, the world’s largest private media conglomerate, is in preliminary talks for acquiring a sizeable stake in Subroto Roy-controlled Sahara One Media and Entertainment.
After acquiring the four-year global media rights for telecasting Indian cricket for a whopping Rs 2,700 crore, Nimbus Communications is now close to acquiring a regional TV channel in partnership with a foreign broadcasting major.
Winners of the Big Bang Awards, the annual awards ceremony of the Advertising Club, Bangalore, were announced on March 24. Rediffusion Bangalore emerged ‘Agency of the Year’, followed closely by Orchard Bangalore. Air Deccan was ‘Client of the Year’.
