Date-wise News
<p align=justify>Makemytrip.com Co-founder Sachin Bhatia says online travel purchase is still at a nascent stage, but is catching up fast within the 50-million-strong online base. A lot of people are researching on travel destinations online, and in just six months, 50,000 people have bought travel products on MakeMyTrip, he says.
exchange4media Staff May 9, 2006 10:04 AM
It is the kind of situation that will make Pepsi itch for a reprisal of the fabled “Nothing Official About It” campaign of 1996.
exchange4media Staff May 9, 2006 9:31 AM
Identities change fast in a consumer's market. That's what seems to have happened to Hero Honda and Bajaj Auto. The motorcycle czar now sells more scooters than the scooter king.
exchange4media Staff May 9, 2006 9:29 AM
The 2nd Quarter witnessed maximum print advertising during last three years in the Summer Cool category. Air-conditioners were the most advertised Summer Cool category while LG Food Guard Refrigerator topped Summer Cool category advertising in 2005.
exchange4media Staff May 9, 2006 9:23 AM
Japanese watch manufacturer Citizen Watches has signed on Indian cricket captain Rahul Dravid as brand ambassador to endorse the Citizen Eco-Drive range of watches for men. Dravid will be endorsing the brand for two years.
exchange4media Staff May 9, 2006 9:21 AM
Zee Café has announced the launch of a new reality show, ‘The Cut’, hosted by fashion label Tommy Hilfiger. ‘The Cut’ will hit television screens on May 12 in the 9 pm slot. In addition to this, the channel is also launching ‘Comedy INC’ and new seasons of its shows ‘Will & Grace’ and ‘Caroline in the City’.
exchange4media Mumbai Bureau May 9, 2006 9:17 AM
The Chairman & MD of The Sandesh Ltd., Falgunbhai C. Patel, has denied as “false and misleading” the news that Ad Space Mart had been appointed as the media representative of Sandesh for markets spread over 13 states.
exchange4media Staff May 9, 2006 9:16 AM
After being cricket heavy for the past few months, SaharaOne is back to doing what it is best associated with – movies and related entertainment. The channel has bagged telecast rights of Bollywood concert Rockstar 2006. The concert is being held in the US, Canada and UK during May and June and features stars like Salman Khan, John Abraham, Shahid Kapoor, Kareena Kapoor, Mallika Sherawat, Esha Deol and Zayed Khan.
exchange4media Mumbai Bureau May 9, 2006 9:13 AM
Technology companies are changing the definition of change and pushing the bar for change higher each time. One such agency is ACNielsen, which is increasing focus on the technology sector in a bid to give its clients trends in all levels of technological operations.
Noor Fathima Warsia May 9, 2006 9:11 AM
Chennai-headquartered Brand Portrait has launched a digital division, Brand Portrait Digital. The new division will be headquartered in Mumbai and will be headed by Sunil R Nair, former Head of Business Development and Strategy at WebPercept, the digital division of Percept IMC.
exchange4media Chennai Bureau May 9, 2006 9:09 AM
Euro RSCG has roped in Sushant Panda to head its Delhi operations. He has moved in from Bates and replaces Atulit Saxena, who left the agency last month.
exchange4media Staff May 9, 2006 9:06 AM
Action is unfolding full flow at the EMVIES. While Times Now has been roped in as title sponsor, the category sponsors are Indiatimes.com for the digital category and Radio Mirchi for radio category. TAM continues with the award sponsorship of the ‘Best TV Research’ category. exchange4media.com is the official media partner.
Noor Fathima Warsia May 9, 2006 9:04 AM
The Association of Radio Operators of India (AROI) on Monday met with BECIL, where six foreign radio equipment companies made their presentations for the CTI equipment needed for setting up the radio stations under the Phase II of FM radio expansion. Industry sources put the amount to be invested on CTI at around Rs 150 crore.
exchange4media Staff May 9, 2006 9:02 AM
Yet another initiative from the India Today Group has surfaced in the form of ‘India Today Gyan Bhandaar’ – a Hindi publication aimed at students. The publication is designed to be a monthly catering to students’ information needs.
Noor Fathima Warsia May 9, 2006 9:00 AM
The Adidas Group has announced its decision to sign Carat as its media partner to handle the planning and buying of media for both Adidas and Reebok brands worldwide. This decision is the result of a thorough pitch process, which began in February. As is the case always, the development has Indian implications as well. Prior to this development, Reebok was handled by Maxus.
Noor Fathima Warsia May 9, 2006 8:59 AM
The MAA Group has opted to fully buy back the majority equity stake in Draft Worldwide India, the Bangalore-headquartered direct marketing and direct response company, from Interpublic Group-owned Draft Inc. With the buyback, the MAA Group will hold 100 per cent equity in Draft Worldwide India.
exchange4media Chennai Bureau May 9, 2006 8:56 AM
