As much as the technology toys fascinate people, users across the world are cautious of new gadgets. Besides, almost half of us think that new technology looks cool even if we are clueless about how to play with it.
Entertainment Network India Ltd. (ENIL), popularly known as Radio Mirchi, saw its total income growing by 69.2 per cent to Rs 35.49 crore in Q1FY07 as compared to Rs 20.97 crore in Q1FY06.
Given the pace of online marketing today, Hero-Honda has decided to revamp its website to appeal to its new age Net surfing, bike riding TG. BC Webwise has picked up the brush to give the two-wheeler major’s website a makeover.
Mumbai-based digital marketing solutions company Interactive Avenues has been actively wooing clients since its inception in April 2006. The company has bagged 30 clients in these four months, with a collective business of Rs 30 crore.
Arjun Mukherjee has joined Rediffusion DY&R as Vice-President, Client Servicing. He will be reporting to Santosh Sood, COO-Regions, Rediffusion DYR. Mukherjee moves from RK Swamy BBDO, Delhi where he was General Manager.
A commonly seen move to ride a sporting event wave without being a sponsor has been seen in many cases – ICC has announced that it would be taking action against any such occurrence for the forthcoming ICC Champions Trophy series in India in October- November 2006.
HLL has teamed up with STAR Plus and Endemol India to launch a reality show for kids titled - ‘Rin Mera Star Super Star’. The show is one of the first attempts of STAR Entertainment in the domain of branded entertainment – a revenue idea that the channel hasn’t tried in this manner before.
TRAI has came out with a draft tariff amendment order notification for basic service tier rates for CAS areas, under which it has proposed to fix the maximum amount chargeable by a cable operator for free-to-air channels at Rs 77 exclusive of taxes.
The government has asked states to constitute monitoring committees at district levels to monitor private satellite channels and local cable channels to detect and look into the violation of the Programme and Advertising Code.
Hardly had the football fever subsided, when original favourite – cricket – is back in the news again with the unveiling of the logo, mascot Mello and tournament schedule of the ICC World Cup Cricket 2007 on Thursday. LG Electronics, Hutch, Pepsi and Hero Honda are the global partners for the event.
Pune-based Suzlon Energy is reportedly reviewing both its creative and media duties, and has invited various agencies to pitch for the business. The size of the business is estimated to be in the region of Rs 25 crore. The incumbent agency is Dentsu Marcom.
Lynn de Souza, Director of Media Services, Lintas India, is known not to pull her punches. In this tongue-in-cheek article, she raises issues about ranking of media agencies.
The I&B Ministry has decided to consult concerned ministries and the media regarding the proposed Broadcasting Services Regulation Bill, I&B Minister Priya Ranjan Dasmunsi told Rajya Sabha in a written reply on Thursday.
Leo Burnett India has significant changes taking place in its structure to suit the fast changing Indian market. Tom Bernardin, CEO and Chairman, Leo Burnett Worldwide explained that even as Leo Burnett India wasn’t one of the highest contributing units to Leo Burnett revenues, expectations were high from Indian operations.