Ford Motor may make its debut in the small car market through its Japanese subsidiary Mazda Motor. Though Ford has remained tightlipped on its plans for the sub-Rs 5 lakh car market, sources in the know say that Ford has roped in Mazda to aid its foray into the segment.
With the overriding objective of making learning more fun and interactive, Microsoft Entertainment and Devices Division has launched the latest version of Microsoft Student with Encarta Premium 2007, its well-known encyclopedia brand.
Tamil satellite channel Jaya TV is all set to launch ‘Mayavi’, touted as India’s 3D television serial. The serial hits the airwaves from September 23, 2006.
Varun Kohli, Business Head-National Marketing, Amar Ujala, has been promoted as Associate Vice-President with effect from September 6.
Bounce Design has been assigned the creative duties for the Punjabi by Nature chain of restaurants. Bounce Design is also working with the TOI Group to completely revamp the corporate identity for Optimal Media Solutions.
Alok Sanwal, Investment Director, GroupM, has quit. He is joining Jagran Prakashan from September 7, 2006, and will be heading the group’s new media venture. It could be a morning or evening tabloid, and will be launched in the next 60-90 days, according to Shailesh Gupta, Director-Marketing, Jagran Group.
Senthil Kumar has been elevated from his position at JWT Mumbai, where he was Associate VP and Creative Director. He is Chennai-bound as VP and Executive Creative Director at JWT India’s Chennai office, thus becoming the agency’s youngest Executive Creative Director at the age of just 33.
The search engine business has the potential to upset the traditional advertising business in terms of client expectations, technology needs and business models. The business can grow tremendously, and Mumbai-based search advertising firm, Pinstorm Technologies, is looking to spearheading this growth.
HT Media Ltd has roped in R Sukumar, Managing Editor of Business Today magazine, as Deputy Managing Editor of its proposed business daily to assist Raju Narisetti, who will head the editorial operations. Sukumar will be joining the business daily in the first week of October this year.
Jayanta Kumar Ray, Vice-President of Essel Corporate, is joining SST Media Pvt Ltd as CEO from November 1, 2006. SST Media had launched Kolkata TV, a 24-hour Bengali news channel, earlier this year. The Group is now coming up with a general entertainment channel – Kolkata Plus – which is expected to go on air from January 2007.
Rupa, the Kolkata-based inner-wear company, has recently changed their agency alignments. While earlier their entire portfolio was with Bates 141, the creative duties for their brands will now be divided between JWT and Rediffusion Kolkata. This follows a multi-agency pitch involving several major national agencies.
In just one month, three advertising agencies have branched out in sports marketing domain – O&M Sports, Vyas Giannetti Creative Sports and Havas Sports under MPG. Is sports marketing another fancy specialist unit or can it be a revenue generating unit for these players? E4M takes a detailed look.