Date-wise News

Grand Epic Mahabharata goes new age, launched on Rajshri.com and Reliance Mobile

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Rajshri Media Pvt Ltd, the digital entertainment and new media arm of the 60-year old Rajshri group, is all set to premiere B R Chopra’s TV Epic ‘Mahabharata’ on its website. This is its major Internet launch after the Internet premier of its latest movie ‘Vivah’. Rajshri Films has also tied up with Reliance Communications to recreate the magic of Mahabharata on its application suite, Reliance Mobile World.

e4m Desk Dec 21, 2006 9:22 AM

Sangeeta Talwar , Executive Director-Marketing, Tata Tea Ltd

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<p align=justify>The challenge facing the tea industry is how do we make tea a relevant beverage for the rapidly going-out-of-home segment. Tea as a beverage continues to dominate the in-home consumption, with a penetration of nearly 90 per cent. However, due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. This is the main area that we want to address by developing both superior formats and value.

e4m Desk Dec 21, 2006 12:00 AM