"You cannot expect to make money by just planting outdoor media formats arbitrarily"
Adille J Sumariwalla, Chairman & MD, Clear Channel Communications India, emphasizes that the building of world-class OOH formats must go hand-in-hand with the cityscape and must form part of the city. But that requires huge investments, which Clear Channel is willing to do.
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Published: Dec 21, 2006 9:24 AM | 1 min read
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Adille J Sumariwalla, Chairman & MD, Clear Channel Communications India, emphasizes that the building of world-class OOH formats must go hand-in-hand with the cityscape and must form part of the city. But that requires huge investments, which Clear Channel is willing to do. more...
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