"You cannot expect to make money by just planting outdoor media formats arbitrarily"

Adille J Sumariwalla, Chairman & MD, Clear Channel Communications India, emphasizes that the building of world-class OOH formats must go hand-in-hand with the cityscape and must form part of the city. But that requires huge investments, which Clear Channel is willing to do.

Adille J Sumariwalla, Chairman & MD, Clear Channel Communications India, emphasizes that the building of world-class OOH formats must go hand-in-hand with the cityscape and must form part of the city. But that requires huge investments, which Clear Channel is willing to do. more...

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Tags: e4m