Future Media has appointed Hemant Shah as COO. He moves in from Madison. Anup Kotekar of GroupM and V Jaishankar, ex-Zee, have been appointed Business Directors for Audio-visual medium and Visual medium respectively.
The entire media and advertising industry has been waiting to know KBC-SRK performance and TAM Media Research has finally released the numbers. The show opened at a TRP of 12.33 in the HSM for the target C&S 4+. STAR Plus has seen a jump to 60 per cent in channel share in the latest TAM week from the 37.7 per cent it had in the week before.
In a bid to spruce up its weekend offerings, Zee Telugu is gearing up to launch a new debate show ‘Yudham’. The show, scheduled to air from February 4, between 5.30 pm and 6.30 pm on Sundays, will be hosted by R Shailesh Reddy, Assistant Editor, Zee News.
Online advertising may be the fastest-growing segment of media spending, but the second-fastest is out-of-home -- so it's only fitting that two of the web's biggest players are angling for a piece of the $7.4 billion expected to be spent on U.S. outdoor advertising in 2007.
To ensure that consumers upgrade to higher end durables at a faster pace, market leader LG Electronics is launching an initiative soon. Titled LG First, the company will announce a buyback offer of existing durables products from households.
Rory Sutherland, Vice-Chairman of Ogilvy Group UK, has been appointed to chair the 2007 Direct Lions jury. The Direct Lions competition is dedicated to all forms of direct marketing and was launched in 2002 to showcase and honour the most creative and innovative DM solutions.
The third edition of POP Asia, the exclusive show on Marketing-at-Retail kicked off in the Capital on February 1, 2007. Spread over three days, the annual expo and convention forum this time constitutes a new module – the VMRD Retail Design Awards. The event will conclude with the awards ceremony, which will be held on February 2.
Yahoo! has announced plans to launch 100 new websites this year that will showcase various entertainment brands, including video games, TV shows and movies. The company recently introduced its Brand Universe initiative at its Sunnyvale, California headquarters.
Ozone Media, an online ad network company based in Bangalore, completed its first year of operations in January 2007. The emphasis this year for the company is to bring in new techniques and technologies to add value to its clients and capture anywhere between 10 per cent and 15 per cent of the Indian online ad market.
Close on the heels of appointing Lowe as its creative agency, Paymate India has now appointed Tribal DDB to handle its online account following a pitch process that saw the participation of three agencies – Interactive Avenues and Media2win, besides Tribal DDB.
McCann Worldgroup Malaysia has made some key appointments recently. Pratik Thakar has been appointed Deputy Managing Director and Chief Strategy Officer, while Huang Ean Hwa and Lee Szu-Hung, who were Executive Creative Directors, have been appointed as Deputy Chairmen at McCann Worldgroup.
Daily News and Analysis (DNA) has chosen Contract to handle all its advertising and marketing duties. iContract will handle direct marketing. Industry sources have pegged the account size at around Rs 10-12 crore.
After discontinuing Usha Kiran and bringing in TOI Kannada in its place last month, The Times of India Group is now looking at launching ‘Bangalore Mirror’, a compact a la Mumbai Mirror.
The Abby Awards 2007, which will be held in March, has already started inviting entries. The last date for submitting entries has been extended from February 2 to February 9.
Meera Sharath Chandra, National Creative Director, Mudra Marketing Services has been invited to be part of the Interactive Juries of two world-renowned awards shows – the One Show at New York, and the Clio at Miami.
Leo Burnett has launched LeoFinancials, a sub-agency that will attempt to build financial brands for the company. It will function among a team of selected brand strategists with experience in the financial sector, who will be deliver simultaneously on the twin challenges that financial sector players face.
Zee Entertainment Enterprises Ltd (ZEEL) has decided to hike the ad rates of the network by 15-24 per cent, depending on the channels. With the exception of the on-going deals and negotiations, the new rates apply with immediate effect.
In a significant development, the Union Cabinet on February 1, 2007 okayed a Sports Broadcasting Signals (mandatory sharing with Prasar Bharati) Ordinance 2007, which makes it mandatory for private broadcasters to share live feed, without advertisements, of sporting events of national importance with DD and AIR.