Goodyear's iconic airship hasn't been in the brand's ads since the 1980s, but the company will exhume it with a new campaign themed, "Get there," launching Feb. 18 during the Daytona 500.
After years of suffering capricious cable operators, cable and satellite households will finally enjoy the upper hand. With three more direct-to-home (DTH) operators set to enter the market by the year-end, subscribers can expect services at even cheaper rates.
Jean-Remy von Matt, Founder and Chairman of Jung von Matt, Hamburg, will head this year’s Outdoor Jury at Cannes Lions. Organisers of the 54th Cannes Lions International Advertising Festival announced the development.
TRAI has constituted a sub-group to discuss issues relating to digitalisation of cable television and voluntary introduction of Conditional Access System (CAS) in parts of the country where it has not been implemented yet.
Travel portal Yatra.com is the latest to catch the makeover bug. The portal recently changed its corporate identity and has repositioned its brand statement.
SAIL is on the lookout for a creative agency, and is learnt to have invited credential presentations from close to eight agencies if not more. The size of the business is in the region of Rs 10-12 crore.
Nabendu Bhattacharyya, Country Head-Landscapes & Signscapes, Ogilvy Activation, feels that the international outdoor players will help introduce aesthetic structures, accountable solutions and research in the medium. The Indian outdoor market looks positive in comparison to the global market in terms of growth potential and growth rate, he says.
Bates Kolkata has been assigned the creative duties for Global Automobiles Pvt Ltd, a joint venture between the Xenitis Group of Companies and Guangzhou Motor Company, China.
Parryware Roca, a 50:50 joint venture between Murugappa Group’s EID Parry India Ltd and Roca Sanitario of Spain, has called for creative pitch. It is reliably learnt that O&M, Mudra, Rediffusion DY&R, O& M and incumbent agency JWT are among those in the fray for the business, pegged at Rs 15 crore by sources close to the development.
After hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for advertisement locations at Indira Gandhi International Airport to Times OOH Media. The winning bid was for Rs 150 crore.
Pearl Media, the media venture of CCL Ltd, has forayed into the OOH space in partnership with AdImpact for marketing airtime on the latter’s networks of LCD screens across various commercial establishments.
Omnicom has been very serious about its business in India and following the efforts seen in the PR segment, the big one comes in the media domain with Omnicom’s decision to launch OMD in India -- independently. Coming in at the helm of affairs is former Mediacom President Jasmin Sohrabji as Managing Director. The new entity is expected to take form in March 2007.
Broadcast Initiative Ltd, promoted by Sri Adhikari Brothers, has announced its foray into the capital market with an IPO of 8,550,000 equity shares of Rs 10 each. The price band of the issue, which opens on February 9, has been fixed between Rs 100 and Rs 120 per share.
Sapat Parivar has assigned its creative duties to Quadrant following a multi-agency pitch held in December 2006 and January 2007. The account size is pegged in the region of Rs 7-10 crore. The incumbent agency is Saints & Warriors.
By the evening of February 8, we will know who the Impact Person of the Year 2006 is. Until such time, let’s ponder over the brief profiles of some of the nominees. Today we look at snapshots of the careers and focus on the year gone by in the lives of Kalanithi Maran, AP Parigi, Piyush Pandey, Raghav Behl, Rajdeep Sardesai and Sandeep Goyal.
RK Swamy/BBDO has been assigned the creative duties of Mathrubhumi’s FM venture following a multi-agency pitch that saw the participation of Maitri, Black Coffee, Saatchi & Saatchi and Media Mate. Media Direction, the media arm of RK Swamy/BBDO, will handle the media duties.
The suspense is over. CNN-IBN announced its Indian of the Year at a glittering ceremony held at the Capital on February 6. And the person is none other than Prime Minister Dr Manmohan Singh.