“With the entry of international players, the OOH industry will get a facelift”
Nabendu Bhattacharyya, Country Head-Landscapes & Signscapes, Ogilvy Activation, feels that the international outdoor players will help introduce aesthetic structures, accountable solutions and research in the medium. The Indian outdoor market looks positive in comparison to the global market in terms of growth potential and growth rate, he says.
Nabendu Bhattacharyya, Country Head-Landscapes & Signscapes, Ogilvy Activation, feels that the international outdoor players will help introduce aesthetic structures, accountable solutions and research in the medium. The Indian outdoor market looks positive in comparison to the global market in terms of growth potential and growth rate, he says. more...
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