Twenty-five percent of those surveyed said they would use mobile Web access more this year. The mobile Internet still has a long way to go before it becomes a mainstream media habit or viable advertising medium, but signs point to heightened consumer interest that should result in more enthusiasm among big brands.
At a time when brand endorsement as a concept seems to be losing its traditional appeal, ITC Foods has tried to look at it differently — by making Sachin Tendulkar a part of its product development process for its `Sachin Fit Kit' range of healthy products.
The new Maggi Rice Noodle Mania TVC made by Publicis India shows the mania of a spunky teenage lad after he has tasted the three new flavours of the rice noodles.
Cricket lovers in the country have their cup of activities runneth over, what with various channels lining up an array of programmes around the national obsession. Now the cyber space, too, is gearing up to catch up on all the action. These include Mobile2win and Contest2win, which have launched cricket-related games.
Titan Industries has unveiled its new watch collection – ‘Titan Aviator’. Brand ambassador Aamir Khan will be the face of this new series as well. The communication plan for the new range would largely include print and outdoor media.
Godrej Appliances has launched a new range of their Eon split ACs with dual sensor technology. The brand is in the process of a revamp and has roped in Preity Zinta as brand ambassador.
India Radio Forum 2007 has announced the call for entries for awards in various categories. The Forum will also feature sessions chaired by eminent speakers covering various aspects of radio. The last date for submission of entries is April 10, 2007.
Anup Jalan, co-founder MOMS, has sold his 49 per cent stake in the agency to Madison Communications. Jalan now intends to fully concentrate on his venture in Dubai, Right Angle Media FZ LLC. Incidentally, Madison has also moved out of Right Angle Media.
Sudhir Chaudhary, former Executive Editor of India TV, has joined Janmat as Channel Head. A senior media personality, Chaudhary will spearhead Janmat’s expansion plans.
The poster boy of consumer electronics and durables, Rajeev Karwal, has charted a new role for himself, setting up Milagrow, a “beyond consultancy” for SMEs to help them achieve global benchmarks.
The Lok Sabha on March 8, 2007 approved a Bill making it mandatory for private broadcasters to share live feed of national sports events with Doordarshan and All India Radio on free-to-air basis. The Bill will replace the Sports Broadcasting Ordinance issued by the Government in February 2007.
The introduction of CAS is leading to various industry issues. Where on the one hand it is seen that advertisers and media agencies have pointed out the loss in revenue due to CAS, broadcasters, on the other hand, contend that this loss was nothing compared to the unrecognised benefits that advertisers got every year from channels.
Dentsu Communications has announced the formal launch of its Chennai operations. The operation is a full-service agency with people and resources being ramped up. An office-head will be announced soon.
The Indian Franchise Expo 2007, be held at the Capital from March 10-12, has attracted an impressive list of participants from the franchise industry. Jointly organised by the Franchising Association of India and Franchise Plus magazine, the Expo will comprise a Summit, Exhibition and awards.
India is a very important market for us with huge potential and we expect it to become an Asian powerhouse. In fact, last year, we were 11th or 12th among Adidas’ global business, this year, we are No. 6. We expect to be in fourth place by the end of next year.