Onida has decided on McCann Erickson for the forthcoming product lines in colour TVs and DVDs. The other agencies in the fray were Contract and Rediffusion DY&R. The account is pegged at Rs 30 crore.
Maybe it's no surprise that Google's effort to help small and medium-size advertisers buy offline media such as newspaper space and radio spots appears to be working. What is surprising, however, is that the newspaper and radio folks aren't sounding the least bit spooked by it.
Make your brand marketing useful to your consumers. Orient around the big idea. Measure everything. That such mainstream, macro-marketing concepts played starring roles at the inaugural Ad Age Digital Marketing Conference underscored the fact that digital can't exist in a media silo anymore-but instead needs to be central to everything marketers and their agencies do.
FMCG major Dabur India is all set to foray into organised retail. The Rs 1,900-crore company plans to set up a chain of 300-400 retail outlets, based on the health and beauty platform, across the country over the next few years.
Spice Mobile has appointed Katrina Kaif as brand ambassador for their new sub-Rs 1,000 mobile phone. The brand already has Priyanka Chopra endorsing their various phones launched earlier.
There was a 10 per cent rise in ad volumes of the Automobile sector in print in 2006 as compared to the previous year. Most of the ad volumes of the Automobile sector belonged to publications from the South zone. Maruti Udyog led the Automobile sector advertising closely followed by Bajaj Auto and Tata Motors in print in 2006.
Ashutosh Shrivastava, President-Marketing with Nagpur based Hindi daily ‘Nava Bharat’, has put in his papers. He has joined ‘Raj Express’ in the same position.
MAX is all geared up for the big day. ICC World Cup 2007 begins March 13, 2007, and from the ‘Come Play’ campaign to the ‘play’ scene, not just MAX (the mainstay channel that would air all World Cup matches), but the SET Network itself has made changes to accommodate this big ticket property.
It’s been six weeks now, and the revival in numbers that KBC-SRK had seen in week 4 has lowered a little in weeks 5 and 6. The latest weeks have some of the lowest numbers that KBC-SRK has seen with ratings slipping a little below the 7 TRP mark as well.
Sandeep Bamzai, who quit Hindustan Times as its Business Editor in September last year, has joined Reliance Entertainment. During his six-month sabbatical, he wrote the book ‘Bonfire of Kashmiriyat – Deconstructing the Accession’.
Like their English counterparts, Hindi news channels too are all geared up for the Cricket World Cup. From celebrities to experts to astrologers to former cricket legends, these channels are going the whole hog to keep viewers glued to their screens.
The Advertising Club of Bombay is hosting Young Guns, an international advertising award for creative professionals and students under the age of 30 years. The event will be held on March 13.
‘9 Minutes to Nirvana’, created by Naren Multani, Creative Director Films, McCann Erickson and Hozefa Alibhai, Manager-Films, McCann Erickson has bagged the Best Short Film award at the Barcelona International film festival.
Sify Ltd has appointed Big Bang Media as their official Hindi content aggregation partner across all genres of entertainment for the various Sify online verticals – viz. Sify.com, Sifymax.com and Samachar.com.
With a view to provide education along with entertainment at this year’s GoaFest, AAAI has made elaborate plans for the young representatives of the advertising and media industry. From high-end seminars by international speakers to high-spirited fun and frolic at the beaches – the event has it all.
Organisers of GoaFest 2007 have extended the deadline for submitting entries for both Creative and Media Awards to March 15, 2007. The event, to be held on April 20 and 21, 2007, will have two nights of awards ceremonies this year.
The discussion on the second day of the Indian Franchise Summit 2007 on March 11 dwelled on the issue of whether the organised retail sector, which works mostly through the model of malls, posed a threat to its unorganised counterpart.
The two-day Indian Franchising Summit 2007 had specialists in the business of franchising discussing at length the grave issues concerning the success of franchising at a more local level. Senior experts also highlighted the success stories of international franchise models.
The Indian Franchising Summit organised by the Franchise Plus magazine in collaboration with Franchising Association of India kicked off in the Capital on March 10. The summit revolving around the theme, ‘Franchising - The future of Retailing in India’, was aimed at establishing a platform for the sharing and exchange of knowledge of best practices, thereby paving the way towards a blueprint for success through franchising.