Staid Johnson & Johnson is proving to be marketing's Elvis Presley: While rivals talk up nontraditional marketing without changing measured-media spending habits much, J&J's adopting the King's refrain: "A little less conversation, a little more action."
You've heard it a thousand times: Content wants to be free on the internet. Of course, there's just one little problem with that -- it costs a lot of money to make a lot of that content.
Consumer durables major Godrej & Boyce is planning to enter the television segment in 2008. At present, it operates within 5 categories - microwave, airconditioner, refrigerator, DVD and washing machine.
For all the aggressive two-wheeler makers talking about robust growth rates, FY2006-07 has been a complete wash out with most two-wheeler makers pushing stocks at the dealer end.
Rediffusion DY&R’s latest campaign for Airtel is an attempt of the telecom player to emotionally connect with its customers. It has launched a nation-wide campaign for the same. The television commercial is already on air, while the print and radio is soon to debut.
Google News in Hindi will gather news stories from various Hindi news sources and present a one-page view with links to them. Google’s transliteration technology will enable conversion from English text to phonetically equivalent text in Indian languages.
There was a 6 per cent rise in print ad volumes of the Banking/Finance/Investment sector in 2006 compared to 2004. Banking and Insurance services garnered the maximum 36 per cent share of ad volumes. Publications from South zone had the maximum 37 per cent share of ad volumes in 2006. LIC was the top advertiser in 2006.
Chennai-based creative shop WOC has been assigned the entire communication portfolio of Kollywood actor Ajith’s upcoming movie ‘Kreedam’. The agency will be entitled to handle the entire gamut of promotional activities of the movie.
J. S Kohli, the promoter of ETC, has launched a Punjabi news channel, PTC News. The 24-hour news channel is beamed from Bangkok through the Thaicom satellite.
PIX, the English movie channel from Sony Entertainment Television, has completed a year and the channel has launched a campaign to celebrate its anniversary. The campaign comprises outdoor and radio and would be executed in key metros.
As expected, there are mixed reactions from the industry to ILT 2006 Wave 3 results. Despite ILT being the single regular syndicated radio research available today, there is a clear divide between the subscribers and the non- subscribers.
Europe’s celebrity news magazine, Hello! has launched its first edition in India. The magazine is brought to India through Worldwide Media.
Code Red Films and McCann Erickson’s Creative Directors, Manish Bhatt and Raghu Bhat, have created `Hostel’, a film on blindness. The film won at the recently concluded Ad Fest at Pattaya and will be re-aired with Amitabh Bachchan dubbing for the film.
Digital marketing, a small portion of the advertising pie of Indian companies at present, has been attracting an increasing number of consumers and advertisers with growing mobile and Internet penetration. IAMAI convened a conference to bring issues of the medium under the scanner.
Giving importance to creativity, brand building and promotional marketing, speakers at the Digital Marketing Conference dwelt on the softer aspects of the medium.
This year’s Ad Review, organised by Bombay Advertising Club, was chaired by Santosh Desai, CEO of Future Brands and former President of McCann Ericsson. In an hour-and-a-half-long presentation, Desai addressed various issues pertaining to the growth of advertising and branding in India.
It’s a battle of attrition between the highest media spender Hindustan Unilever and the largest broadcast network of the country, STAR India. HUL has blacked out all advertisements on STAR India from March 1, 2007. Talks between the two are on.