Traditional advertising plays a key role in prompting consumers to search for merchandise online, according to a study by the Retail Advertising and Marketing Association (RAMA) and BIGresearch.
In an unprecedented joint offensive aimed at defending the audience of the traditional networks on the Internet, News Corp. and NBC Universal have formed a partnership to launch a Web video distribution channel to challenge YouTube.
A few months after glucose biscuit manufacturers reduced pack sizes to deal with rising input costs, they will once again be increasing the pack sizes.
In a bid to increase its visibility and counter the growing number of modern retail outlets, Dabur India plans to tie up with kirana stores on the lines of Hindustan Lever Ltd (HLL)'s 'Super Value Store' programme.
Mobio Networks has launched Mobio Cricket Centre, a new application on GPRS mobile phones for cricket fans to follow the ICC World Cup 2007. It includes Mobio Cricket Centre-Live! for live scores, and Mobio Cricket Centre-Fantasy.
The Lloyd range includes air conditioners, microwaves, DVD players and LCD TVs that offer technological innovations with the ‘Lloyd Crystal Wave Technology’
WorldSpace has announced the launch of its services in Shillong. Specialised channels on rock and pop music have been programmed for young listeners of Shillong.
Mahindra & Mahindra dealers top list as most satisfied among all passenger cars and UV dealers in the four-wheeler category. Bajaj tops the list in the two-wheeler category. The study revealed that by and large, four-wheeler dealers are more satisfied than the two-wheeler dealers.
One97 Communications Pvt. Ltd has tied up with AirChord TeleVentures to launch JuiceUp, a mobile-broadcast application. One97 has also partnered with NMS Communications to launch the first video SMS service in India.
Children have a reason to cheer this weekend as Disney Channel is going to showcase sci-fi movie, Sky High, on March 25 at 11 am. Sky High is directed by Mike Mitchell and stars Kurt Russell and Kelly Preston.
KB Vinod has been appointed as Executive Creative Director of Arc Worldwide in India, which was established in 2004 as the main marketing services brand and aligned with Publicis-owned Leo Burnett. He will report to CVS Sharma, Head of Arc Worldwide. Vinod’s last role was Creative Director at Leo Burnett.
Prasar Bharati is undertaking various initiatives like pilot project for mobile TV service, revamp of their direct-to-home service DD Direct Plus, rolling out of high definition TV, converting the Urdu channel into a 24-hour one, and promoting Indian classics through the various channels.
Subramanian Shankarnarayanan, Station Head of Big FM, Chennai, has quit. Zarine Jalil Menon, hitherto programming Head, Big FM, North, will succeed him as Station Manager. Menon will be reporting to Lakshimi Sharath, Regional Head and Vice-President, Big FM, South.
Ajay Vaishnavi, who was earlier with CellNext Solutions as COO, has joined Indiatimes as Director-Telecom. He will be leading strategy and operations for the telecom business unit.
Last year was a treat for free newspapers. Free Papers crossed sales of 25 million copies worldwide. And they made it to the World Association of Newspaper’s definitive guide to the industry, World Press Trends. The 2006 Edition argued how “the consumption of free papers is helping to reach new newspaper readers all over the globe” even while many remain concerned at any comparison of free and paid titles.
BEI Confluence Kolkata will handle the creative and media communication for the hospitality division of Ambuja Group. The agency will handle the existing business of Ambuja Group, along with the new ventures.