Arc Worldwide appoints KB Vinod as Executive Creative Director

KB Vinod has been appointed as Executive Creative Director of Arc Worldwide in India. He will report to CVS Sharma, Head of Arc Worldwide. Vinod’s last role was Creative Director at Leo Burnett. He will assume his new responsibility from April 1. Arc Worldwide was established in 2004 as the main marketing services brand, aligned with Publicis-owned Leo Burnett.

Sharma said, “KB is one of the best creative minds in today’s advertising space. Apart from his credentials in the mainline advertising space, he has a passion for unconventional and media neutral New Age ideas, which can deliver results. This is exactly what we are looking at doing in Arc. His mandate will be to achieve recognition for Arc’s creative product with some big ideas for our clients.”

Vinod joined Leo Burnett in 2003 to look after the businesses of Bajaj and Thums Up. Prior to his stint with Leo Burnett, he was with Ambience Publicis as a Creative Director where he spent two years. He started his career with Lintas where he spent seven years, and was a Copy Writer towards the end of his career there.

Along the way, Vinod has claims to few awards like the gold at New York Festivals, three at Cannes and was a finalist at 2Clio, besides national awards including AAAI, Abbys and Goafest.

Vinod said, “Arc Worldwide will give clients what they don’t get from other ad agencies. We are not married to any medium or any conventional school of thought. We will be jargon-free idea consultants and execution partners to marketing departments. Our solution to every problem won’t be a 30-second TVC, or a 200-cc print ad, or a website or banner campaign. Be it interactive, out-of-home, direct, design, branded creative content, on-ground activities or any other high-impact and low-cost New Age media, we may choose them. At Arc, ideas will always come before media.”