AOL will introduce a paid search service, which will be backed by Google’s technology to help advertisers better target AOL users. Sponsored links from Google’s AdWords technology will appear on AOL Search pages.
HomeTown is India’s first home improvement store format offering ‘end-to-end solutions’ for homes.
Ashok Namboodiri has joined Schwarzkopf, the cosmetic division of Henkel India, as Country Head. He was Area Operations Director, Coca Cola India prior to his new assignment.
Chandru Kalro, Executive VP-Marketing, TTK Prestige, explains that having been present in the Indian kitchen for over half a century, the company has an unmatched understanding of the Indian woman who has developed from a housewife to a world-beater. The trust and legacy that the brand carries is based on this insight, and has helped in TTK Prestige’s effortless extension into the entire kitchen space.
Doordarshan has approved a scheme for the establishment of a network of VSAT at 70 locations across the country, and has been facilitated to strengthen newsgathering facilities.
Kartik Sharma is set to join Maxus as General Manager for the Mumbai office. He was heading the Research and Analytics department (Director-MMRC) at Madison for the last three years. He will work with Ajit Varghese, MD, Maxus India.
Kerala Tourism has unveiled its new marketing communication for the year ahead with a set of spots by their new agency Crayons Advertising. The tourism board intends to market the state as a 365-day tourist destination.
Cadbury’s ‘Pappu pass ho gaya’ has entered the league of ‘catch phrases’ that the Indian advertising industry has given to popular culture. From a movie, newspaper headline and quote by many celebs, to ‘Pappu Puffs’, ‘Pappu Guthkha’ and ‘Pappu Churan’, the tagline has more visibility than was planned.
As the D&AD Global Awards 2007 approach nearer, Rediffusion DY&R is the single Indian agency to be nominated this year for the Writing for Design category. The campaign, created for Midland Bookshop in Delhi, revolves around the theme of books.
IMX has appointed Sejal Shah as Vice President. IMX is a division of Publicis Groupe Media in India, created to manage the combined buying of traditional media, for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.
Post the exit from Percept banner, WebPercept has been rechristened as id8 Labs. Amit Tripathi, Founder, NetWeb Solutions, has bought out the 51 per cent stake of Percept Holdings in WebPercept in a bid to consolidate all the companies under the NetWeb banner.
The Madras High Court has granted an interim injunction against TDSAT’s recent directive, which stated that Sun TV should provide feeds to Tata Sky within three days. The order was passed after Sun Network moved the Court against TDSAT’s order.
NDTV Imagine’s Hindi mass entertainment channel has an investment outlay of $106 million. The channel hasn’t yet been named. Filmmaker Karan Johar has partnered with NDTV Imagine for all its channels.
“Logically, things should improve when you come out with better products. Eventually, you will have to look at advertisers as consumers. I think outdoors should become the Maruti 800 of the business. It has to be a volume business. Things will only improve if we have research.”