Fortune bags creative duties of Mumbai Mirror & Hotbrands International
Fortune Communications has added two new accounts. Close on the heels of the Alcon-Victor assignment
Date-wise News
Gautam Adhikari returning to where his DNA belongs -- The Times of India
Gautam Adhikari, who recently put in his papers at DNA of which he was the Chief Editor, is going back to The Times of India Group. He is slated to join the Group as Editorial Advisor and Dean of The Times School of Journalism. The Times of India Edit page will also be put under Adhikari’s charge.
Godrej Ezee achieves Superbrand status
The Superbrands Council, UK, has accorded Godrej Ezee the Superbrand status. Godrej Ezee, which is a specialist cleaner marketed by Godrej Consumer Products, earned this honour based on perceived brand image, brand mindshare, goodwill and consumer loyalty.
Turner seeks exemption from TDSAT defaulter’s list in Tata Sky case
Turner International (India) Ltd has approached TDSAT seeking deletion of its name from the Tribunal’s order, which observed that broadcasters had failed to provide signals to DTH operator Tata Sky.
Sapient ranked second largest digital agency in North America
Sapient has informed that it has been named the second largest digital advertising agency in North America for the second consecutive year by ‘Advertising Age’. It has also secured the No. 2 position in the 2007 New Media Service Ranking of German interactive agencies by the German Association for Digital Economy (BVDW).
Alok Saxena joins World Wide Media as Regional Head-North India
Alok Saxena has joined World Wide Media as Regional Head-North India, for Femina and Filmfare magazines. Saxena would be reporting to Director-Marketing Jyoti Verma. His last stint was with Magna Publishing Group as General Manager-North India where his role was to head the complete operations of Magna Publishing in the Northern region.
Sahara One chalks out aggressive marketing plans for ‘Biggest Loser Jeetega’
The recently announced property by Sahara One ‘Biggest Loser Jeetega’ premieres on May 18. The channel has an aggressive marketing plan that comprises outdoor, on-air and on-ground activity. This will be followed by a thematic campaign film directed by Saket Chaudhary.
Krishna movie series throws positive numbers for Cartoon Network
As per the latest TAM ratings, the three of the four-part Krishna series on Cartoon Network have gathered good ratings across children’s channels. The series of ‘Krishna: The Birth’, ‘Krishna: Makhan Chor’ and ‘Krishna: In Vrindavan’ garnered a TVR of over 2.1, 2.3 and 2.5 respectively for C&S 4-14.
: TME bags Legrand India, account size upwards of Rs 10 cr
Following a multi-agency pitch, TME has won the media duties of Legrand India. The incumbent on the business was Motivator. The business is pegged in the vicinity of Rs 10 crore.
: Cajetan Vaz, Everest NCD, decides to move on
Cajetan Vaz, National Creative Director at Everest Brand Solutions, has put in his papers. Vaz, who will be with the agency until the end of May, has decided to branch off on his own.
Handygo launches ‘Pay Per Play’ model for mobile games
Handygo has announced the launch of ‘Pay Per Play’ mobile games for the first time in the Indian market. The service will be available for Hutch and Airtel users, and users will be charged Rs 5 per session for the game.
Anurag Gupta joins Deal Group Media as Managing Director
Anurag Gupta has joined as MD of Deal Group Media (DGM), a marketing company specialising in search engine and affiliate marketing and online advertising. He was previously with Connecturf as EVP. L D Sharma, former AVP, Mediaturf, has also joined DGM as Director-Search & Affiliate.
UCPL acquires marketing and space-selling rights for Lemon TV and Jhankar TV
Universal Communication Pvt Ltd has acquired the marketing and space-selling rights for the K Sera Sera channels -- Lemon TV and Jhankar TV. Both these channels are free-to-air.
OMD takes its first bite with Parle Agro
In barely three months of commencing its India operations, OMD has already managed itself a client in Parle Agro. The food and beverages player has decided to continue with Jasmin Sohrabji and Harish Shriyan for their media duties.
: Lintas India to integrate fully with IPG Worldwide; to transfer 51 per cent shares to IPG
The Board of Lintas India Pvt. Ltd has approved of the proposal from the shareholders of the company to transfer the balance 51 per cent of the shares to Interpublic Group of Companies (IPG). The proposed transaction is awaiting government approval.