Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Cartoon Network, has launched a new range of toy called ‘Blazing Yo Yo’ for Pogo.
MUMBAI: US retail giant Wal-Mart is negotiating with Mumbai-based hospitality and logistics major Radhakrishna Group for a tie up or strategic stake in its logistics offshoot Radhakrishna Foodland.
The Great Indian Laughter Challenge has always delivered for STAR, and the channel is ensuring the third season maintains the standards. The marketing strategy is inclusive of conventional media like outdoor, TV, radio and new media like SMS, Internet and other on-ground activities.
Aerosmith will be in Bangalore on June 2, as part of the ‘Greatest Hits 2007 World Tour’. The event has Royal Challenge as the presenting sponsor. The five other sponsors are Reliance, Pepsi, Sanyo, Indiatimes.com and VH1.
NDTV has announced results for its fourth quarter. The key highlights of this quarter include that NDTV has got board approval to make structural changes in its news and business operations, unlock shareholders value, and to position news and business division for growth, and enable raising funds for expansion.
Out-of-home agency Clear Channel has done two innovations recently. The first innovation is that of Sony Ericsson and Reebok joining hands to bring out the ‘Ultimate Fitness Kit’. The second innovation is that of LG, which shows the power of LG’s Hi-Power vacuum cleaner.
Sony Entertainment Television has decided to elevate Rohit Gupta to be President, Network Sales, Licensing and Telephony. Hitherto, he was EVP for Sales and Revenue Management. With this development, he is given the charge of other revenue streams of licensing and telephony.
The re-branding season continues with Madison Creative now deciding to shed its old look to become mc2. Prabha Prabhu, Executive Director, Madison Communications, informed that the decision to don this new avatar is in line with the changes in the advertising industry that demand new energies and new solutions.
General Motors has appointed Starcom MediaVest Group’s Starcom IP to drive digital marketing in Asia Pacific. Starcom IP is charged with developing digital insights, strategy, marketing programmes and measurement metrics. Starcom IP will also be focussing on Best Practice Development for GM APAC.
Radio City has released a music video to promote its new ‘Whatte Fun’ attitude. The new attitude shift, claimed to be the results from consumer researches, has also resulted in a change in the programming, which will be targetted at the SEC AB 25-35 only.
Microsoft has announced the launch of custom domains that will allow users to create unique email IDs. The feature has been launched with the rolling out of www.lokhandwalarocks.com, which is being promoted along with the movie ‘Shootout at Lokhandwala’.
The Future Group is the exclusive sponsor of the upcoming Indian matches at Ireland and Scotland in June-July 2007. The ‘Future Cup’ will consist of four matches, three to be played with South Africa, and a single match with Pakistan in Ireland and Scotland, respectively. The matches have been sponsored at $ 600,000 per match.
Red 93.5 has unveiled an innovative ground activity called ‘Red FM Kolkata Superheroes’, in an effort to keep the city clean. This initiative will mock at all those who are caught causing social inconvenience. These people, whose actions cause embarrassment to the offenders, will be honoured as ‘The Red FM Kolkata Super heroes’.
Kolkata-based personal and healthcare company The Emami Group has recently launched a new TVC for its hair oil brand Himani Navratna Oil. Acclaimed film director Rajkumar Hirani has directed the film, and the TVC has been conceptualised by Ambience Publicis.
Sparrowhawk Media, the owner of Hallmark channel, has signed a significant deal securing exclusive pan-regional cable and satellite rights to the show. Hallmark is set to become the new home for the popular talk show in Asia.
Business Standard has announced a ‘Treasure Hunt’ contest for its readers across the country. The contest would demand more reader attention because questions asked would be about detailed information that would be found only after reading the news.