The partnership translates into a FDI of more than Rs 30 crore, which Next Gen would use to fund its expansion plans, including the launch of new titles.
BharatMatrimony Group has launched a new portal www.loanwala.com. The new site is designed to simplify the process of applying for a loan, and connects the people in need of loans with the banks on the right platform.
Do a friend a good turn and be paid for it. NDTVjobs.com has joined hands with Singapore-based Yellojobs.com Ltd to launch online referral rewards programme ‘YelloRewards’. The unique feature of this job network is that employers can offer cash rewards to those who refer their friends to the posted jobs.
In the run up to the much-awaited release of ‘Harry Potter and the Order of the Phoenix’, Pogo will offer a sneak peek of the movie. The channel has been given the rights for special interviews with members of the cast, movie footages, and the London red carpet special.
In an era where everyone – from budding singers and actors to ‘big bosses’ and ‘big losers’ – are being ‘discovered’ through reality shows, Hindi movie channel Filmy is moving into people’s bathrooms (not literally, of course) to hunt for an untrained singer, who can take home Rs 25 lakh.
Bindass, UTV-Astro’s 360-degree entertainment brand, has appointed Nikhil Gandhi as Regional Director, West and South, Advertising and Sponsorship Sales. Bindass is expected to launch a Hindi GEC around mid-2007.
Cadbury India has announced the national launch of its first bubblegum brand ‘Bubbaloo’, in India. The company will focus on wholesale and retail activities across the country to reach their consumers.
In the wake of its fallout with STAR India on the distribution front, Neo Sports Broadcast Pvt. Ltd has announced its intentions to launch an independent distribution initiative with a new bouquet for cable and other TV platforms. Arun Poddar has been roped in as President, Affiliate Sales, to lead this initiative.
As a first big step to achieve synergy in the Zee Sports-Ten Sports partnership, the Ten Sports ad sales team would sell on-air commercial time on Zee Sports, while the Zee Sports team will continue to market all ground sponsorship opportunities.
The Advertising Club of Calcutta, the oldest ad club in the country, elected a new set of office bearers at its annual general meeting on July 4, 2007.
In a recent development, A P Parigi, CEO of ENIL, has been inducted into the board of the parent company Bennett Coleman & Company Ltd (BCCL). He has also been given additional charge of Times Music and PlanetM, the units that were directly under the supervision of Arun Arora, who has now moved on from his executive role at BCCL.