VIP Undergarments, the flagship brand of Maxwell Industries, has a change in its creative agency. VIP has moved its business from Lowe to Contract Advertising. The account is pegged upwards of Rs 10 crore.
Future Media, the media company of Future Group, has announced the launch of Future TV, a television channel designed to play in the ambience of consumption. With this, Future Media will have offering in print, radio and TV in the out of home space.
10 Million Video Streams Is Global Record
Cartoon Network is introducing a new block – Boomerang – featuring classic toons which appeal to a wider audience irrespective of their age.
Kids Media India, part of the Dubai-based SpaceToon Media International Group, has announced its licensing and merchandising business in India and SAARC countries with a slew of properties. Among these is the animated character ‘Doraemon’.
Following its summer programming line-up and various activities, July will experience a weekend dose with Disney Channel’s movie line-up. The channel will air a host of movies every Saturday and Sunday.
NDTV India is launching a reality-based fiction programme called ‘Bombay Lawyers’ from July 21 onwards. The 13-episode programme will be aired every Saturday at 10 pm. The writer and director of the show is noted film director Satyajit Bhatkal.
Rediff.com has announced the launch of ‘iShare’, a social platform that allows users to share videos, music and pictures. Rediff.com also announced a joint initiative called ‘Voice of Rediff on Zee Saregama’.
Nexus India has invested in five innovative companies by launching a $100 million venture capital fund. Mobile2win and DimDim, a web collaboration start-up, are the two companies that will receive money from the fund. Nexus has not revealed the names of the other three companies.
Even as India is celebrating the inclusion of the Taj Mahal among the new Seven Wonders of the World, it’s time to take a look at the voting process that made it possible. IMCL, the integrated interactive solutions enterprise of Bhaskar Group, had represented N7W as the sole official voting facilitator in India.
WPP held its second Asia strategy meeting at Bangalore on July 10. The theme of the conference this year was the digital focus, and the objective was to bring all the operating companies together and draw a collective strategy that would double the company size by 2010.
INX Media is further fortifying its team. Some of the key people who have come on board include aMap CEO, Tapan Pal, who has joined INX in the research function. Even though a Sales Head is not in place as yet, STAR India’s Shailesh Bijlani has already joined in the sales function.
Sulekha.com has introduced a ‘Click to Call’ feature on the site for its users in India which would enable the website users to call advertisers in the yellow pages and classifieds instantly from their computer for free of cost.
Perfetti Van Melle India, the manufacturer of Alpenliebe, has roped in Kajol as its brand ambassador for the first time. The new TVC that features the actress has been done by McCann Erickson.
Ved Sharma, CEO, Shraddha TV, joined Sadhna TV as COO on July 10. Sharma, who has an enriched media experience of 35 years, will be reporting to Madhur Mittal, MD, Sadhna TV.
Raju Santhanam, Editor, Zee News, has quit the organisation after working for little over a year during his second stint there. Santhanam had earlier worked with Zee News from 1998 to 2001. He rejoined Zee News in November 2005 as Editor.