Law & Kenneth has bagged the creative duties of Skoda’s forthcoming mid-segment car Fabia, which it is planning to launch in India soon. The mandate followed a multi-agency pitch. The business is pegged in the region of Rs 18-20 crore.
Soon after winning INX Media and INX News, ZenithOptimedia has now Future Brands, Ranbaxy, CTC Mall and HTC to its portfolio. These wins are estimated to be worth annualised billings of Rs 150 crore.
Staples Future Office has appointed Saints & Warriors for its creative duties.
Bajaj Capital, an investment advisory and financial planning company,
The TV18 Group has announced the elevation of B Sai Kumar as Group COO. Sai was earlier designated as CEO of TV 18 Media Network. His new role is in addition to his role as CEO of TV 18 Media Network.
Close on the heels of bagging the Sony Vaio account, JWT Delhi has added the Sony Bravia account to its kitty as well. The account size is pegged at Rs 40 crore. Senior sources close to the development have confirmed the news. RK Swamy BBDO Delhi is the incumbent agency.
Balki has over the years made a demonstrable difference to Lowe’s creative product. And yet it does seem that Balki and a host of others have been discriminated against if media reports are to the believed. The issue is not about servicing versus creative. Nor is it about money. It is about who matters and whether they should be ignored, writes Ramanujam Sridhar, CEO, brand-comm.
New Delhi-based Vishal Retail is planning to invest Rs 200 crore to set up 40 additional stores, mostly in north India.
Making its entry into the last-mile retail space, Kishore Biyani-promoted Future Group today said it would set up 1,500 new format fair price shops over the next two years.
Floriana Group has entrusted its media business to Motivator Delhi. Floriana Group has interests in personal care with brand Lambency, marble mining, agri-business and corporate finance.
It seems all is not hunky dory at FCB Ulka Delhi. The agency’s Delhi office has been sealed and its people have been forced to work from various makeshift arrangements. The reason: it is located within Chandiwala Estate, which has been granted for charitable work and not commercial activity.
CNN-IBN’s on-screen look has undergone a change with a new and improved design for its news tickers and Astons. This new and improved look is aimed at providing greater visual clarity and increase screen space by reducing clutter.
Reliance ADAG’s DTH venture, Reliance Bluemagic, has called for a creative pitch. The first round of presentations is already completed. The account is pegged to be in the region of Rs 40 crore.
Godrej Consumer Products Ltd (GCPL) has appointed TBWA\India for the creative duties for its new SCA Hygiene products. The announcement comes three months after Godrej announced its JV with SCA Hygiene.
Tata Sky Ltd, the JV between Tata Group and STAR, has crossed the one-million connections mark in its first year of operations. The company has launched an advertising campaign to mark the completion of first year of its operations.
Gillette has roped in Rahul Dravid as its brand ambassador. With this brand endorsement, Dravid joins an elite club of global sportspersons, including Roger Federer, Thierry Henry and Tiger Woods, all of whom endorse the men’s grooming brand.
An ACNielsen ORG MARG conducted readership study that estimates the readers in Agra city for various dailies has given DLA 3.69 lakh average issue readers (AIR), and 4.97 lakh claimed readers (CR), making it the lead player in Agra.
The CASBAA TV Advertising Awards attempts to award the best creative talent in TV advertising in the APAC region. CASBAA is now inviting entry submissions for the 2007 awards.
Ford India has allotted only a small part for outdoor advertising in its media plans for the brand. The company also believes that the Indian market is a young market and is not matrix driven.