Financial major Kotak Mahindra is reviewing its media duties. In the process, the company has invited agencies to pitch for the business. The outcome of the move is expected in a few weeks. The incumbent on the business is Madison Media. Industry sources peg the business at Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.
JWT India has bagged the creative duties of three STAR India channels – Star One, Star Movies & Star World. Other agencies in the fray were Ambience, Euro RSCG and Dentsu Communications. The business is pegged at Rs 20 crore.
N. Dilip Venkatraman, Director-Marketing & Online Projects, CNN-IBN and IBN 7, says IBN as a brand today stands for something that has been experienced by everyone -- automatically there is a brand personality created. Similarly, the tagline ‘Whatever it takes’ has clearly helped differentiate IBN from the rest because it shows “our passion for news”.
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As front-end retail chains court the limelight, a bunch of companies is quietly building the back end. This includes marquee names such as Mahindra and Mahindra, Tata Chemicals, ITC, Adani Group, and Euro Fruits, all of which are investing large sums in building supply chains.
Suhel Seth, Managing Partner, Counselage, and his younger brother Swapan Seth, CEO, Equus Red Cell, have jointly bought equity in www.thebig.tv, which aims to be a step ahead of YouTube by creating its own content. The new venture is completely separate from the existing advertising business that Swapan Seth is handling.
After the ‘Bhaiyya ki Khoj’ radio reality concept on the occasion of Raksha Bandhan last year, Radio City and Cadbury have join hands once again to celebrate Raksha Bandhan for the second consecutive year. The radio station plans to celebrate the occasion with listeners in Mumbai, Delhi, Ahmedabad, Vadodara, Jaipur and Lucknow.
ICICI Bank Home Loans and CNBC Awaaz have announced the winners of ‘Real Estate Awards’. Jawaharlal Nehru Urban Renewal Mission won an award for ‘Outstanding Contribution to Real Estate Sector,’ while DLF Developers were named the ‘Most Diversified Real Estate Developers’.
Don E Schultz, President Agora Inc, gave his views on the contemporary communication market where the consumers reign supreme at a seminar organised by MICA, in collaboration with Brand-Finance. Schultz emphasised on the need of a transit from a ‘push’ to a ‘pull’ model of marketing communication.
NDTV has expanded its presence in Europe with the launch of NDTV 24x7 on GlobeCast’s WorldTV platform. The channel would be part of WorldTV’s bouquet of premium quality pay television channels, which are now available across Europe.
The ‘Marketing Summit 2007’, organised by CII and in its eighth year, is based on the theme ‘Rewriting Marketing for the ‘New India’ -- Managing Dreams, Realities, Needs and Wants’. The first session had industry experts discussing the notion of ‘Indian consumer’.
Tata AutoComp GY Batteries (TGY) Pvt Ltd has appointed FCB Ulka for the creative duties of Tata Green, a range of environment-friendly automotive batteries. The account size is estimated at around Rs 20-25 crore.
Close on the heels of winning Eldeco Developers and the Godfrey Phillips’ Bravery Awards accounts, RK Swamy BBDO Delhi has won the creative duties for the first scooter model to be launched by Suzuki Motorcycles India. The account size is an estimated Rs 12 crore.
Theatre chain company Pyramid Saimira Theatre Ltd has forayed into the Malayalam film industry. As the first step, PSTL plans to lease theatres in all the release stations located at various towns across Kerala.
The next edition of India Splendour, an event designed to present the best of Indian art, business, culture and spirituality to American audiences, is scheduled to be held from August 15 to 17, 2008 in Los Angeles.
Canaan Partners have announced an investment of $5.25 million in Cellcast Asia Holdings for developing, producing and distributing participative digital content in the whole of Asia, excluding China.
AOL India and MTNL have announced their tie-up to launch a co-branded portal that would provide AOL’s products and content to MTNL consumers. A 35:65 revenue sharing model has been worked out between the two companies.
The second and post-lunch sessions of the eighth CII Marketing Summit 2007 brought in insights on retaining brand image, factors that drive the Indian market, and the rise of the new consumer segments. The sessions also brought to the fore some new brands to be launched as well as associations to be formed.