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Date-wise News
Nat Geo reveals the ‘Inside’ story of some of the world’s best-kept secrets
National Geographic Channel is set to take its viewers inside world’s most secret places and events with the brand new season of the ‘Inside’ series. The series will premiere on Monday, October 8, at 10 pm (weeknights till October 19).
Discovery to premiere ‘Dirty Jobs’; introduces unique initiative to create buzz around the show
Discovery Channel is gearing up to show the other side of life’s reality, which exists with a world of glamour. It is premiering a new series titled ‘Dirty Jobs’, which will showcase jobs that one never thinks of doing because they stink. The series will air every Tuesday at 9 pm starting October 9.
Zee TV unveils new series on saga of ichadhari ‘Naaginn - Waadon Ki Agniparikshaa’
Zee TV has announced a new show, ‘Naagin - Waadon Ki Agniparikshaa’, which is an interesting saga of ‘ichadhari’. The show premiered on the channel on October 5 in the time slot of 8.30 pm.
Cadbury goes ‘Ulta’ for Perk in new TV commercials
The new commercials for Cadbury Perk feature some role reversals. The two TVCs focus on the central idea of the product innovation, which has ‘wafer outside and choco-cream inside’. The campaign has been created by O&M. Rensil D’silva and Anup Chitnis have worked on the films.
Times Now launches new show on hardcore news in the 10 pm time slot
Times Now is presenting a definitive hard-core news show at 10 pm, adding the extra news punch in the weekday prime time.
Nitish Mukherjee appointed Managing Director of Leo Burnett
Nitish Mukherjee, who was until recently Managing Director of Orchard Advertising, is moving to Leo Burnett as Managing Director. In his new role, he will be based in Mumbai and oversee Leo Burnett’s Mumbai and Delhi offices.
Effie Awards 2007 case study presentations to kickstart on October 10, 2007
The case study presentations for the Effie Awards 2007 will commence on October 10, 2007 in Mumbai. A total of 22 case studies would be presented across various categories. There will be eight case studies under the category of Consumer Products, which has the highest number of entries.
Jagran Engage COO Indrajit Sen headed to Stroer Media
Indrajit Sen, COO, Jagran Engage, has put in his papers and is heading to Stroer Media, a German company that is the fifth largest out-of-home media company in the world. At Stroer Media, Sen would be launching activities for the company in India as Country Head and CEO.
Crayons, Zenith Optimedia, Ashok Creatives bag Rs 100-cr Global Incredible India account
Three agencies have bagged the media mandate for the Global Incredible India campaign account, commissioned by the Ministry of Tourism. Crayons Advertising has won the European TV and Print campaign, while Zenith Optimedia has bagged the Pan European TV campaign. Ashok Creatives will be handling media duties for America and APAC region’s print and TV plans. The account size is upwards of Rs 100 crore.
Dentsu Marcom wins advertising duties for Mundra Port SEZ
Dentsu Marcom has bagged the advertising duties for Mundra Port Special Economic Zone (SEZ) that is a part of Adani Group. It is one of India’s leading private ports, based in Mundra in Gujarat. The size of the business is approximately Rs 10 crore.
Euro RSCG bags Rs 20-cr creative duties of BAG Films’ E24 and News24 channels
Following a multi-agency pitch, Euro RSCG has won the creative duties for two of the forthcoming channels of BAG Films & Media Ltd – entertainment channel E24 and news and current affairs channel News24. Sources close to the development have pegged the account size at around Rs 20 crore.
STAR’s mobile portal ‘Plus’ joins hands with Yatra Online to provide travel services
STAR India’s mobile entertainment division has joined hands with Yatra Online to make available Yatra’s travel services on Plus, which is STAR India’s mobile portal. Users can make air travel reservations, hotel bookings, access travel information and much more through this service.
NDTV Good Times powers ‘Actve Cooking’ on Tata Sky
For the first time in India, NDTV Good Times will showcase round-the-clock cooking recipes and demonstrations along with tips and trivia with the launch of ‘Actve Cooking’, a feature service for its viewers only on Tata Sky. All subscribers of Tata Sky across the country can access the ‘Actve Cooking’.