Effie Awards 2007 case study presentations to kickstart on October 10, 2007

The case study presentations for the Effie Awards 2007 will commence on October 10, 2007 in Mumbai. A total of 22 case studies would be presented across various categories. There will be eight case studies under the category of Consumer Products, which has the highest number of entries.

by Rishi Vora
Published: Oct 6, 2007 8:06 AM | 2 min read

Effie Awards 2007 case study presentations to kickstart on October 10, 2007

The Ad Club of Bombay has announced 22 case studies for the Effie Awards 2007, which would be presented on October 10, 2007 in Mumbai. Prior to this, the Ad Club had shorlisted 47 entries out of the total 101 initial entries that were received.

The case studies will be presented under categories like Services, Consumer Durables, Integrated Advertising Campaign, Consumer Products, Internet Advertising and Corporate Advertising.

Consumer Products category has eight case studies, which makes it the category with the highest entries for case study presentations. Consumer Durables has six case studies. Internet advertising and Services have just one and two entries, respectively.

O&M, McCann Erickson, Contract, Leo Burnett, Lowe and Publicis India are some of the agencies competing for the awards that would take place on October 12, 2007.

The list for the case study presentation is given as below:

CATEGORY : SERVICES
No.	Case Study	Campaign Title
1.	ICICI Prudential Retirement Solutions	Retire from work, not life
2.	Worldspace	There is so much to Hear

CATEGORY : CORPORATE ADVERTISING
No.	Case Study	Campaign Title
1.	Marico	Uncommon Sense
2.	USAID -Yehi Hai Sahi	Condom Bindaas Bol!

CATEGORY : CONSUMER DURABLES
No.	Case Study	Campaign Title
1.	Motorola	From No. 4 to No. 2
2.	Maruti Suzuki Alto	Alto - Fuel Efficiency
3.	Asian Paints Apex Ultima	Asian Paints Apex Ultima: Aan Do!
4.	Hero Honda Pleasure	Why should boys have all the fun?
5.	MotoFlip	MotoFlip-People will talk!
6.	Mayfair Virar Gardens	Healthscaping

CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
No.	Case Study	Campaign Title
1.	Cadbury Dairy Milk	Miss Palampur
2.	HSBC MyHOME	Fight against Home Loan Disorder
3.	Hutch	Hutch Ranga Shankara Theatre Festival

CATEGORY : CONSUMER PRODUCTS
No.	Case Study	Campaign Title
1.	Saffola	Saffola: World Heart Day Campaign
2.	Dabur Honey	Chini Ko Maaro Dhakka (Knock sugar away)
3.	Tide	Bollywood Blockbuster
4.	Nihar Naturals Jasmine Hair Oil	Aami Nandini
5.	Big Babol	Bade Kaam ki Cheez
6.	Wheel	Matching mind share to market share!
7.	Sunsilk	Sunsilkgangofgirls.com
8.	Happydent White	Happydent White Palace

No.	Case Study	Campaign Title
1.	Mentos	Mentos Helpline