After ‘Chak De! India’ another sports flick, ‘Goal’, is generating a lot of interest. Starring John Abraham and Bipasha Basu and centred around football, ‘Goal’ offers the perfect promotion platform for various brands. e4m takes a look at the movie’s various media tie-ups and brand associations.
Manipal Education has roped in India’s Test captain Anil Kumble as its brand ambassador. Manipal Education comprises Manipal University and Sikkim Manipal University, and over 30 institutions in India, besides colleges and university campuses in Antigua, Dubai, Malaysia and Nepal.
Balaji Telefilms is back on Sony Entertainment Television (SET) after a gap of three years with a new show, ‘Kuchh is Tara’. Channel officials claimed that the show would be a ‘New Age’ love story, breaking away from all norms of daily soaps. The show will go on air from November 26 at 9 pm.
Reebok, along with its brand ambassador Mahendra Singh Dhoni, felicitate kids who showcased their creativity in the recently concluded Reebok ‘Paint your T-shirt’ contest. Winners of the contest were awarded Reebok sports scholarship and a pair of Reebok shoes every year till they completed school.
Anisha Motwani, who recently quit General Motors as Director-Marketing, will be joining Max New York Life Insurance as Senior Vice President-Marketing, with effect from December 3, 2007. Motwani will report to Anil Mehra, CEO-Strategic Projects; and Debashish Sarkar, Director-Marketing, Product Management and Corporate affairs.
Seeing the success of Lintas IMAG, IPG is all set to introduce integrated marketing in the rest of Asia. That is the agenda for Ashish Bhasin, who was recently made EVP, Lowe Worldwide & Asia Regional Director for Integral Marketing. Bhasin said his first task is to introduce IM solutions in China, the Philippines, Indonesia, Malaysia and Singapore.
The organisers of the 2nd Dubai Lynx Awards have announced that Piyush Pandey, Executive Chairman and National Creative Director of Ogilvy, India & South Asia would be the jury president for TV/Cinema, Print, Outdoor and Radio. The Awards will form part of the first Dubai International Advertising Festival to be held from March 31, 2008 to April 2, 2008.
The opening numbers of 9XM has some good news for INX Media, with the channel throwing very positive numbers in the initial weeks of its ratings. In fact, 9XM has scored higher than established music channels like MTV and Channel [v] as well for the past two weeks.
Andhra Jyothi, one of the leading Telugu dailies, has roped in KRK Prasad as Chief Executive Officer. Prior to his new assignment, Prasad was CEO of Vaarttha, another leading Telugu daily. Prasad will be reporting to Managing Director V Radhakrishna.
Triveni Media, a subsidiary of the Rs 3,000-crore Triveni Group, is all geared for the D-Day. The company, according to informed sources, is expected to come up with its first channel by mid-January 2008 and has got clearance of six licences recently from the I&B Ministry.
Navbharat Times, the Hindi daily from BCCL, has recently launched its Faridabad and Ghaziabad editions. The company also has plans to come up with Noida and Gurgaon editions soon. Navbharat Times has come up with tailored content of eight pages dedicated to local issues, called NBT Faridabad and NBT Ghaziabad.
Good Morning India Media, the company that looks after the print publications of Kartik Sharma-owned media house, has launched a Hindi newspaper ‘Aaj Samaj’ in Delhi. Minister for Information and Broadcasting, P R Dasmunsi, inaugurated the newspaper at a function recently.
Canon India is bullish about the coming year, launching 35 new state-of-the-art consumer digital imaging products. The company has also announced its key expansion strategy for 2008. Canon also has plans to launch a region specific campaign, ‘Humaari Delhi’, for its printers.
Scott McCormack, VP-Marketing, Sales & Service, Ford India, says the marketing strategy behind each brand launch is based on a strong consumer-driven positioning, and at the same time rooted in the product and clearly differentiated from competition. The aim is to ensure that the communication resonates with the target customer.
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