Date-wise News
Along with U.S. Debut Next September, Distribution Added in Europe, Asia
exchange4media Staff Nov 29, 2007 6:39 AM
Survey Shows How Men and Women Approach Shopping Differently
exchange4media Staff Nov 29, 2007 6:37 AM
It has been less than six months since Happy, an ideas shop, made its debut in the Bangalore market. And the agency has been quite a show stealer with its innovative ideas. The brainchild of two former O&M Bangalore hands – Parveen Das and Kartik Iyer – Happy’s first Indian TVC for apparel brand Lee takes the romantic route to connect with its youth TG.
Tuhina Anand Nov 29, 2007 6:33 AM
Wagh Bakri Tea Group has launched Wagh Bakri Perfect Premium Leaf Tea, a variant of the Group’s main brand Wagh Bakri. The creative duties for the new product will be handled by Triton Communications. The Group has assigned the creative duties of one of its main brands, Good Morning, to Contract Advertising. Triton is the incumbent agency.
exchange4media Mumbai Bureau Nov 29, 2007 6:31 AM
This December, Star One will premiere two new shows, thus strengthening its 8 pm time slot. On December 8, the channel will premiere ‘Lead India’, a reality show that is aimed at giving the country its next generation of leaders. The channel will also launch ‘Annu Ki Ho Gayee Waah Bhai Waah’ on December 10.
exchange4media Mumbai Bureau Nov 29, 2007 6:28 AM
O&M’s Sumit Negi and Saji Johnny will be joining Mudra Delhi as Creative Directors, with effect from December 3. Both will report to Ullhas Chopra, Executive Creative Director, Mudra North.
exchange4media Staff Nov 29, 2007 6:26 AM
MTNL Delhi, in association with Geneva Software Technologies Ltd, has launched ‘Sarv Bhasha Sandesh’, an SMS service in 11 languages. This value added service is available to subscribers of Dolphin and Trump, which are MTNL’s postpaid and prepaid services, respectively.
exchange4media Staff Nov 29, 2007 6:23 AM
The first ever India Gaming Summit on November 28 in Mumbai brought together Indian and international stalwarts to discuss the dynamics of booming gaming industry in India. The Summit was organised by Zapak Digital Entertainment Ltd, and Internet and Mobile Association of India (IAMAI).
Rishi Vora Nov 29, 2007 6:21 AM
‘The Economist’ has roped in O&M as its creative agency for its upcoming campaign to be launched by March 2008. The account size is estimated to be around Rs 3-5 crore. The magazine’s move to roll out a campaign in India has come with its plan to increase its circulation from 17,000 to 50,000 over a period of two years.
Rishi Vora Nov 29, 2007 6:19 AM
TNS has launched Market Contact Audit (MCA) in India. MCA is a research tool that measures the effectiveness of various contacts in a category using a common method and a common unit. It is an effective planning tool that helps in rationalising and prioritising marketing and media spends.
exchange4media Staff Nov 29, 2007 6:17 AM
Hungama Mobile has signed an agreement with Paramount Digital Entertainment, a part of Paramount Pictures Corporation, to localise and distribute Paramount branded mobile and interactive content for the Indian market.
exchange4media Staff Nov 29, 2007 6:15 AM
The Subhash Chandra-promoted Indian Cricketing League is all set to test the waters in domestic cricket in India. As the first series from the ICL teams kick off, Zee has got busy in creating the buzz. From a mass campaign, created by O&M, to roadblocks on Zee channels, to ramping up the distribution of Zee Sports, there is a lot happening simultaneously.
Noor Fathima Warsia Nov 29, 2007 6:12 AM
Close on the heels of donning a new sound, Radio Mirchi has embarked on an on-ground initiative that includes the hunt for India’s smartest kids across 13 cities. 24x7guru.com and Mirchi have joined hands with Aamir Khan’s latest movie ‘Taare Zameen Par’ to organise a talent hunt campaign titled ‘Destination NASA’.
exchange4media Mumbai Bureau Nov 29, 2007 6:10 AM
The first two phases of the ‘impact Person of the Year 2007’ have been completed. From the list of 25 shortlisted nominees, the winner would be announced at the award ceremony that will be held on December 20, 2007. Read on for the list of nominees...
exchange4media Mumbai Bureau Nov 29, 2007 6:07 AM
Big FM has announced its first ad rate hike since its inception in 2006. The reason is the performance of the channel according to RAM data. The rates have been revised in the six metros varying from 5 per cent to 41 per cent. The new rates would be applicable from December 3, 2007.
Noor Fathima Warsia Nov 29, 2007 6:05 AM
Pyramid Saimira Theatres Ltd (PSTL) has announced its strategic acquisition of Mumbai-based Dimples Cine Advertising Pvt. Ltd. PSTL has acquired 51 per cent stake in the company, for an undisclosed sum. Dimples Cine Advertising will continue to be headquartered in Mumbai.
exchange4media Chennai Bureau Nov 29, 2007 6:03 AM
Jaya TV has launched yet another reality show, ‘Mrs Homemaker’ that is aimed at bringing to the fore innate talents of young housewives. The hour-long show premiered on November 23, and is being aired on Fridays, at 9.30 pm.
exchange4media Chennai Bureau Nov 29, 2007 6:00 AM
The Telecom Regulatory Authority of India in its recommendations on Internet Protocol Television services has allowed registered cable operators, Unified Access Services license (UASL) and Cellular Mobile Telephony Service (CMTS) licensees, and ISPs with Rs 100 crore net worth to offer the service without a fresh license.
exchange4media Staff Nov 29, 2007 5:59 AM
