Date-wise News

Industry gives its verdict: Dr Vijay Mallya declared ‘impact Person of the Year 2007’

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Dr Vijay Mallya, the dynamic Chairman of the UB Group and Kingfisher Airlines, Rajya Sabha member and the soon-to-be Chairman and CEO of the Deccan-Kingfisher merged entity, has been unanimously adjudged the ‘impact Person of the Year 2007’. The ‘impact Person of the Year 2007’ was unveiled at a glittering ceremony held in Mumbai on December 20, attended by the who’s who of the media, advertising and marketing industry.

exchange4media Mumbai Bureau Dec 20, 2007 9:37 PM

India and Web 2.0: ‘Intelligent use of user data can provide higher ROI to advertisers’

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Even as the Web 2.0 phenomenon is being hotly debated in the cyberworld, what implications does it have for advertisers? Then there is the issue of the older crop of websites that are yet to adopt Web 2.0 vis-à-vis the newer generation websites and portals. While for portals like Shaadi.com Web 2.0 adoption is a must, websites of newspapers can perhaps continue with Web 1.0, at least for the time being.

e4m Desk Dec 20, 2007 6:42 AM