NEW YORK (AdAge.com) -- As magazine publishers are being asked to prove that the advertising in their titles actually drives sales, little analysis has been given to whether the creative executions of those ads are working. Ads must not only target consumers, but also persuade them to move closer to a purchase decision.
Vogue India has launched its first ever Catwalk Report, a comprehensive fashion report spanning four main fashion capitals of the world – Milan, Paris, New York and London – and two emerging fashion weeks in India – Delhi and Mumbai.
Hungama Mobile has announced a strategic partnership with FTV for its mobile and online content. The fashion and lifestyle channel has also launched an India-centric fashion portal, Ftv.co.in, with community features like blogs, exclusive videos, designer sections, fashion news and interactive features like games, etc.
The 4th edition of Brand Summit will be held in Hyderabad on February 1 and 2, 2008. Organised by the CII, this year’s Summit would have six keynote addresses and 11 case studies, which would be presented during the two-day convention, and highlight the macro and micro issues relevant to building brands.
ActiveMedia Technology has developed and is running an SMS interactive game for Delhi Aaj Tak. At a time when TV channels are fighting to not only attract eyeballs, but also to keep them stuck on the channel, this innovative project is delivering results for Delhi Aaj Tak.
SET Max has unveiled a new campaign that takes forward its promise of ‘Deewana Bana De’. The campaign seeks to whip up ‘filmi’ fervour and ‘possess its viewers’ – a promise to strive in fulfilling both content and communication. TBWA\India is the creative agency behind the campaign.
This is one ‘fever’ Kolkatans need not fear. Fever 104 FM, the joint radio initiative from HT Media Ltd and Virgin Radio, is all set to go on air in Kolkata from today.
At an event organised by the Indian Market Research Bureau, several eminent speakers from the world of research threw light on the changing behaviour of the Indian consumer, who has different behavioral patterns depending on respective demographics and psychographics.
Shamik Talukder, National Revenue Head at Times OOH, has put in his papers. His next destination is not yet known. In the capacity as Revenue Head, Talukder was looking after the revenue generation opportunities for the company, along with its expansion plans.
The second Indy’s were held in Mumbai on January 11. The awards recognise excellence in mass communications. R Balakrishnan, NCD, Lowe, who was adjudged Creative Professional of the Year in 2007, was declared Film Director of the Year for his maiden venture, ‘Cheeni Kum’. Grey Worldwide’s Priti Nair was declared Creative Professional of the Year at Indy’s 2008.
After a stint of almost three years, Bhaskar Group’s Executive Director Bharat Kapadia has decided to move on. Kapadia had joined the group in March 2005 as Executive Director on Divya Bhaskar. Kapadia confirmed the development but stated that he was yet to decide on his next assignment.
NBC Universal and NDTV Ltd have signed a Memorandum of Agreement to form a long-term strategic partnership in India, whereby NBC Universal would acquire an effective 26 per cent share in NDTV Networks, the holding company of NDTV Ltd’s entertainment and lifestyle channels, digital media and other interests, including media products and services.
The INX News story saw yet one more turn – this time for the better. The past week was buzzing with media reports and industry rumours – planted or otherwise – on whether Vir Sanghvi was on his way out. At the end of a peace meeting held in Delhi on January 22, 2008, the Mukerjeas and Sanghvi issued a statement that life goes on at INX News.