Date-wise News
NEW YORK (AdAge.com) -- When Tina Brown launched a publishing venture a decade ago, she used glossy paper bound between celebrity-splashed covers filled with long articles written by big-name, big-dollar contributors who spent weeks or even months reporting and crafting their stories. Here's how she'll probably do it in 2008: Hire a few editors to handpick stuff already kicking around the internet that will be ranked or graded, perhaps in some slickly designed graph.
exchange4media Staff Apr 14, 2008 9:24 AM
Travel & Tourism sector advertising in print dropped by 11 per cent during 2007 as compared to 2006. Cox & Kings India Ltd was the number one advertisers in the Travel & Tourism sector, while Ireland Tourism topped the chart of new launches of the Travel & Tourism sector in Print during 2007.
exchange4media Staff Apr 14, 2008 9:23 AM
In an age of SMSes and reminders on cellphones and blogs and social networking sites, people rarely jot down notes or thoughts in a notebook. Cell 18, the creative division of Network18 Group, aims to bring back the romance of putting pen to paper via a series of three TVCs for client BILT Matrix notebooks. Lowe Delhi is the creative agency.
exchange4media Staff Apr 14, 2008 9:21 AM
FM players in Kolkata are all set to celebrate Poila Baisakh, the Bengali New Year, with a slew of programmes on April 14.
exchange4media Staff Apr 14, 2008 9:20 AM
The Radio and TV Advertising Practitioners Association of India Ltd (RAPA), which honours outstanding creative work in the radio and television field, has attracted 1,000 entries (up 43 per cent from the 700 entries obtained last year) for the 33rd All India RAPA Awards for Excellence 2007.
exchange4media Staff Apr 14, 2008 9:19 AM
NDTV Convergence will be organising the New Media Congress on May 8, 2008 at New Delhi. This is part of the company’s endeavour to be a recognised as a thought leader in the New Media space.
exchange4media Staff Apr 14, 2008 9:18 AM
Audiences in North Bengal and Sikkim can now listen to the BBC’s special FM programming for the first time, thanks to a partnership agreement between the BBC and Siliguri-based Radio Misty FM. Listeners in the region can now tune in to the BBC’s infotainment updates and chat shows tailor-made for India’s FM market.
exchange4media Kolkata Bureau Apr 14, 2008 9:18 AM
Big Street, the out-of-home division of Big FM, is investing heavily in street furniture, which includes bus queue shelters, pole kiosks, etc. The company has also acquired LED displays in Bangalore for seven different locations and are actively investing in hi-tech innovations as well as product upgradation.
exchange4media Staff Apr 14, 2008 9:10 AM
V Natarajan, who recently quit Businessworld as General Manager after a three-and-a-half-year stint, has joined Business Standard as VP, Marketing. Natarajan would look after both the Hindi and Gujarati editions in his new role. He would report to Akila Urankar, President, Business Standard.
exchange4media Staff Apr 14, 2008 9:09 AM
NaiDunia Group has appointed Arpan Chatterjee as its Chief Sales and Marketing Officer. He moves from CyberMedia’s online tech job portal, where he was Associate Vice President, Marketing, Sales and Customer Support.
exchange4media Staff Apr 14, 2008 9:08 AM
The New Indian Express has undergone a complete makeover from April 11, 2008. The revamp comes just three days ahead of the launch of The Times of India’s Chennai edition. The New Indian Express is also embarking on a high decibel marketing blitzkrieg to mark this relaunch and has earmarked an advertising budget of Rs 10 crore.
Judy Franko Apr 14, 2008 9:07 AM
The Times of India has finally arrived in Chennai after a long wait, and the effects of it are already being felt. The immediate fallout is that the market leader for long, The Hindu, which has been successfully resisting the temptation to bring down it cover price, has finally done it.
Judy Franko Apr 14, 2008 9:06 AM
Veteran business journalist Sandeep Bamzai returns to print. He is joining Sakaal Times, the soon-to-be-launched English daily from the Sakaal Group, as Consulting Editor from April 14, 2008. Bamzai moves from Reliance Entertainment, where he was a Consultant. Sakaal Times is expected to be launched in late May or early June this year.
Shanta Saikia Apr 14, 2008 9:05 AM
“In India, as cities are becoming more affluent, the proliferation of leisure activities such as cafes, bars, late-night leisure centres, gyms and cineplexes have combined to offer a lifestyle that is increasingly out-of-home. A typical person in India is now more likely than before to come into contact with some form of outdoor advertising on a daily basis.”
exchange4media Staff Apr 14, 2008 12:00 AM
