For all Indian tweens aspiring to be pop stars, Disney Channel is offering a platform through the Hannah Montana - The Big Pop Star Dream contest. Disney Channel would fly the four semi-finalists to Mumbai to give them a complete makeover and record the ‘Hannah Montana’ title track in Hindi. The winner would be flown to the US to meet Hannah Montana herself.
LG Electronics India Ltd has kicked off a nationwide campaign to celebrate its 11th anniversary in India. The campaign, which began on March 25, will culminate on May 15. As part of the celebrations, LGEIL has also embarked on a new customer service initiative and is offering consumers various rewards for purchasing LG products.
The DLF IPL battle begins from today. And even as the teams gear up for the Tournament, their various media partners are busy creating the right noise to drum up fan support. Fever FM has embarked on the ‘Dare Devil Deewangi’ campaign for Team Delhi and has lined up several interactive initiatives for the Delhi Dare Devil fans.
Samil Malhotra has joined Business Standard as Vice President for its magazine division that includes products like ‘Strategist’, monthly publications ‘BS Motoring’ and ‘Indian Management’, and quarterly publication ‘Asian Management Review’. Malhotra will be reporting to Akila Urankar, President, Business Standard.
NK Goila has retired from Honda Siel Cars India (HSCI) as VP and Director. He was one of the founding members of HSCI. Goila was instrumental in facilitating Honda’s entry into India through the joint venture partnership with Siel Group, beginning with Honda Siel Power Products followed by Honda Siel Cars India. Goila is succeeded by Raman Kumar Sharma, who has been promoted to Vice President and Director, HSCI. Out of his 40 long years of work experience, Goila has spent over 23 years with Honda projects and ventures in India. He has also served as a Non-Executive Director on board of Usha International, Mawana Sugars and Shriram Group Companies.
Cleartrip has recently appointed Ajit Singh as Director, Human Resource, and Manjula Mani as Director, Operations. Singh will lead the HR function and all HR initiatives that will help make Cleartrip an employer of choice, while Mani will be overseeing the operations and customer service team for Cleartrip, with a particular emphasis on raising the service bar. Singh joins Cleartrip.com from Kale Consultants Ltd, where he was managing its human resources globally. His job profile included organisation design and development, manpower planning, resourcing, training and development, performance management, rewards and recognition and employee relations. He has 12 years’ experience in the human resource function and his core competence lies in strategic HR initiatives like change management, organisation design and performance management.
NEW YORK (AdAge.com) -- WPP's MindShare has launched a wholesale restructuring of its business -- effectively splitting the agency into four distinct units -- designed to move the shop beyond planning and buying, and create new revenue streams from content and intellectual property creation and McKinsey-style business consulting.
TELiBrahma Convergent Communications, in association with Sportingmindz, is partnering with the Bangalore IPL team Royal Challengers to enhance the experience of fans when they cheer for their cricket team.
It’s a sky war that is being fought on ground. And the battlefield in this case is Mumbai’s Chhatrapati Shivaji International Airport Terminal 1-A. Equus Red Cell has decided to match JetLite’s OOH campaign, which states: ‘Our smile lights up 502 flights to go over 50 cities every day’, smile for smile for its client Air Deccan.
Given the media clutter in any given category, there is a constant need for out-of-the-box thinking to reach the consumers. And this is what OOH player 141 Wall Street (a division of Bates 141) has succeeded in doing for its client Reebok for the launch of new technology shoes, Hexride.
Percept Entertainment, Media and Communications (EMC) Company, which operated under the name Percept Holdings, has set up a blueprint for an aggressive growth plan in the coming months. In a recently concluded restructuring exercise, the company has renamed its lead operating and holding company as Percept Ltd.
Burson-Marsteller has announced formation of a Burson-Marsteller South Asia Network with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal. The Network would be coordinated through Genesis Burson-Marsteller, a wholly-owned Burson-Marsteller company in India.
Keeping in mind the growing popularity of social networking in India, MySpace, the social networking arm of Fox Interactive Media Inc., has officially announced its operations in the country. MySpace has already registered a user-base of more than half a million in India, and would position itself as a platform for Indian audiences to exhibit talent and be recognised globally.
The Advertising Standards Council of India’s (ASCI) Board has decided to launch a Copy Advice service for its members from May 1, 2008. The purpose of ASCI’s Copy Advice service is to prevent problems before they happen. This benefits not only the advertiser, agency and media immediately concerned, but also the wider advertising industry, by avoiding complaints and promoting social and consumer responsibility.