Yamaha is reinventing itself in the Indian market in 2008. Gone are the attempts to create products that the economy/commuting segment was used to. Instead, there’s a sharper focus on building the high-tech/performance bikes that true bikers had craved for. Dentsu Communications has created a new TVC to bring this proposition to life.
In a bid to bring Hollywood closer to its viewers, Bindass Movies, a UTV venture, has launched the ‘Apun ka Hollywood’ contest, which would give one lucky winner an opportunity to visit Hollywood, the Mecca of cinema.
He won over the entire nation with his sensitive portrayal of a dyslexic child in Aamir Khan’s ‘Taare Zameen Par’, now Darsheel Safary is out to woo kids to make Horlicks part of their daily lives as brand ambassador. Safary will be seen in his first TVC soon for Horlicks and would be an integral part of the future campaigns of the brand.
Given the popularity of devotional programmes and the revival of sorts of mythological epics like Ramayan and Mahabharat on TV, 9X, the Hindi GEC from INX Media, is launching a new series ‘Jai Maa Vaishno Devi’ from April 28. The programmes would be aired Monday to Thursday at 8 pm.
I'm sitting in the airport in Venice, writing my first blog post. I've spent the past few days attending the Venice Festival of Media, a conference attended largely by delegates from media buyers for the large networks as well as folks from internet heavyweights like Yahoo and Microsoft and traditional content companies like NBC Universal.
The Rs 7,500 crore Godrej Group announced a new marketing and branding strategy at its headquarters today.
In a country known for its rich musical tradition, can music networking be far behind? Fropper.com, the pioneer of social networking in India, has launched an online music service that would enable more than 3.5 million users of Fropper.com to listen to their favourite songs as they exchange notes with other music lovers on the site.
Shah Rukh Khan must be a very happy man. His IPL team of Kolkata Knight Riders walloped Bangalore Royal Challengers by 140 runs in the inaugural match of the DLF IPL Tournament. Another entity celebrating the team’s success is Nokia, who has joined hands as the presenting sponsor of Kolkata Knight Riders.
Euro RSCG PR & Events has bagged the PR mandate for Carzonrent, a Hertz rental company. Euro RSCG PR & Events has been signed on for a period of one year to handle PR for Carzonrent’s car rental division, operating lease & fleet management and radio taxi businesses.
Hanmer & Partners has bagged the PR mandate for Ikya Human Capital Solutions. Ikya is a Bangalore-based premium integrated HR solutions company with a focus on staffing solutions, recruitment solutions, executive search, learning solutions and customised solutions.
For second year in a row The One Club, a non-profit organisation dedicated to promoting the craft of advertising, is giving the public the opportunity to vote for their favourite television ads of the year at its online showcase One Show.TV.
The Government has proposed to make it mandatory for television viewers to use Conditional Access System (CAS). CAS has been implemented in the notified areas of Delhi, Mumbai, Kolkata and Chennai. The Government is now in the process of evaluating the implementation of CAS in the three metros and Chennai metro area.