As its name suggests, the MotoYuva W270 phone seeks to extend Motorola’s positioning as ‘phones for the young’. O&M has conceptualised a new TVC to emphasis this ‘yuva’ proposition and everyone’s desire to prolong their stay in ‘youngistan’.
My FM has been actively supporting the cause of gender sensitisation and giving kids a platform to showcase their talent in two diverse initiatives. My FM is supporting the UNFPA-Laadli Media Awards, which are based on a gender sensitisation project called Laadli. This apart, the FM station, through its show ‘My Ka Laal’, is giving a chance to school kids to be RJs for a day.
NEW YORK (AdAge.com) -- OMD has recruited Alan Cohen, a senior executive at Interpublic Group of Cos.' Initiative, to become its U.S. CEO, executives at the Omnicom Group-owned media network said this morning.
Big FM Chennai has initiated a talent hunt show, ‘Big Singaara Singer’, to identify two golden voices from the city and give them with the opportunity to sing in one of the forthcoming Kollywood flicks.
Zapak Digital Entertainment Ltd has tied up with Shah Rukh Khan’s IPL team, Kolkata Knight Riders, as its official Internet gaming partner. As a part of the partnership, Zapak would create a dedicated cricket zone on the official website of the Kolkata Knight Riders.
Star Gold is gearing up to celebrate the second season of ‘Vodafone Comedy Honors 2008’, an initiative to honour the stars and films that have made laughter a part of life. The second season of the stand-up comedy show kicks off with a special curtain raiser hosted by Swapnil Joshi on, Sunday, April 27, 2008 at 1 pm.
The 4th Times of India HR Forum, powered by Times Ascent, which was held on April 24, bought under the scanner growth and challenges faced by the human resource function today, both from the employee’s and employer’s perspective. The event was chaired by Arun Maira, Chairman, Boston Consulting Group, while co-chairman was K Ramkumar, Group Head-HR, ICICI Bank Ltd.
Catch ‘em young seems to be the mantra for Fame India Ltd, which has created a unique concept called ‘Fame Reel Kids’, which is a five-day workshop that would be held in Mumbai, Bangalore and Kolkata. Fame Reel Kids would give children in the 7-15 age group an opportunity to make films and also act in them.
LINOpinion has been having a good run this year, bagging 18 new clients and reporting a 40 per cent growth in the first quarter of 2008. The clients added to the agency’s kitty include Indian as well as global names, including from Dubai, Chicago and the UK.
All speculations around Prem Mehta’s role in the Lintas India system come to rest with the latest announcement from Lowe Worldwide, wherein the company has accepted Mehta’s request for an early retirement as Chairman and Managing Director of Lintas India board. Stephen Gatfield, CEO, Lowe Worldwide, assumes this role now.
NDTV is launching the first ever Environment Telethon in India in collaboration with Toyota in May 2008. A nationwide campaign, ‘Open up Tomorrow, today’, would confront the dangers of climate change and global warming. The campaign aims to take the simple and persuasive message to citizens across the country.
According to the Indian Readership Survey (IRS) 2008 Round 1, the magazine genre is dominated by Hindi and other vernacular publications, with India Today being the only English magazine to make it to the top 10 list. Hindi fortnightly Saras Salil is the leader among magazines with a total readership of 98 lakh.
The Round 1 of the Indian Readership Survey (IRS) 2008 shows that the language wise leaders in the total readership parameter have kept a grip on their positions, though some have registered marginal declines. Ananda Bazar Patrika, Gujarat Samachar, Vijay Karnataka, Malayala Manorama, Lokmat, Daily Thanthi and Eenadu lead in their respective languages.
The Media Research Users’ Council has released the data for IRS 2008 Round 1. There aren’t any surprises in the numbers this time as well. The top 10 Hindi dailies see Dainik Jagran topping the charts again with a readership of 566 lakh. The Times of India leads the top 10 English dailies list with a total readership of 136 lakh.