Vodafone deputy Chief Executive Vittorio Colao will take over as the new chief executive of the telecom giant, replacing India born Arun Sarin. A release by Vodafone Group Plc today said that Sarin will retire as the chief executive of the company on July, 29.
Bangalore-based AeNwis e-Systems, a multi-channel target marketing and promotions management service, has launched ‘open2save’, an innovative online venture for the retail industry. open2save claims to be India’s largest aggregator of all deals and discounts available in the retail market.
Radio City Bangalore has unveiled a new campaign called ‘Sikkapatte Kannada! Swalpa Hindi!’ (More Kannada! Less Hindi!) reiterating its ‘Total Bengaluru’ avatar. The campaign, which went on air on May 27, comprises fun contests, associations and a fresh Bangalore sound.
First birthdays are always special, and My FM Bhopal, which completed one year on May 27, and Big FM Goa, which completes one year on May 28, are out to celebrate the occasion in style.
LG, Voltas, Maruti, Nokia, Sony, SBI Card are among the select few that have been voted as most trusted brands as per the Reader’s Digest Trusted Brand 2008 survey. Conducted across eight markets in Asia, the survey is carried out by Nielsen Company for Reader’s Digest.
Augmenting its original productions bouquet, Pogo is premiering three new original productions for kids this summer. ‘Sunaina’, a family sitcom, will air on Sundays at 10.00 am. ‘M.A.D. 6.0’ returns on Pogo on June 22, while the second season of ‘Cambala Investigation Agency’ is premiering on June 14.
Kingfisher, the ‘King of Good Times’, has launched an online consumer initiative to select the ‘Face of Kingfisher’. This initiative offers an opportunity to young people to be selected by Kingfisher World users as the face of Kingfisher and enjoy the Kingfisher experience.
The new Act II Popcorn commercial is simplicity at its best and makes commercial breaks – at most times quite annoying – a welcome diversion. The TVC has been conceptualised by Robby Mathew, National Creative Director, Interface Communications and produced by Nebula Films.
Webchutney, a full service online agency, has consolidated its operations with the appointment of branch heads for its Mumbai and Delhi offices. While Poornima Rajkumar has joined the Webchutney Mumbai office as Branch Head, Vikram Sivaramakrishnan has taken charge of the Delhi office.
Focus Communications has bagged the creative duties of Blue Foods following a multi-agency pitch. Apart from looking after the individual brand campaigns of the Blue Foods brand portfolio, Focus Communications would be also handling the complete brand positioning of the umbrella brand.
Pragya TV, the television venture of Pragya Vision Pvt Ltd, has awarded its media duties to Allied Media, the media arm of Percept Group. The channel went on air in November 2007. The size of the account is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news.
V Harish has joined Mudra Radar as Business Director. He will be heading the print and TV implementation function. Prior to this appointment, Harish was with Media Circle India as Media Director. Mudra Radar, an arm of Mudra Max, provides customised media solutions to Reliance ADAG.
The Cannes Lions International Advertising Festival 2008, which is in its 55th year, has received over 28,000 entries, an increase of 10.2 per cent from last year. There are 85 countries competing for the Lions at this year’s event, and India has a huge number to show in that. In comparison to the 931 entries that Indian agencies had sent last year, this year the total is at 1,109.