Telecommunication services had the maximum share of the telecom sector print ad pie during January-August 2008. Bharat Sanchar Nigam Ltd and Nokia Corporation were the key players for telecom services and equipment in print, respectively, during this period. 43 per cent of telecom product ads in print were for sales promotions.
In a bid to connect with its style-savvy consumers, Nokia India has announced its association with actress Priyanka Chopra. The TV campaign would be integrated with other consumer touch points like print, outdoor, radio, online and digital media.
Asianet Television Network has announced the launch of its Telugu GEC ‘Sitara’ in Hyderabad recently. The group will shortly launch their 24-hour Telugu news channel as well. Amidst the much-hyped speculation of its JV with Star TV, Asianet extends its strong regional presence a step further with this recent Telegu venture.
Even as India watched with horror the blasts in the National Capital on September 13, a young balloon seller emerged as one of the key eyewitnesses of the men who had planted one of the bombs. However, media’s hounding of the boy has earned the I&B Ministry’s ire, which has issued an advisory to the IBF and NBA to direct channels not to telecast any news item that may endanger the life of a person.
Fever FM has launched its first ever TV campaign that takes forward its ‘Less talk, more music’ promise. Conceptualised by Lowe Delhi, the TVC broke on all general entertainment channels and music channels on October 10. The campaign will be a 360-initiative also involving print, outdoor and other activation activities.
Connoisseurs of world cinema have one more option – NDTV Lumière, the 24-hour world cinema channel from NDTV Ltd, which went on air on October 10 at 10 pm. Media planners see channels like NDTV Lumière catering to a select premium audience and, therefore, could be part of the media plan of high end advertisers.
TDI International India Ltd has recently been awarded the OOH advertising rights for Cochin’s green field airport with a bid of approximately Rs 70 crore. The contract is for a period of seven years and includes exclusive advertising rights for both within and outside the international and domestic terminals.
Radio One, the FM joint venture between Mid-Day Multimedia and BBC Worldwide, has reported a 92 per cent jump in revenues for second quarter ended September 30, FY09 as compared to the corresponding period in the previous fiscal. Radio One had a growth of 85 per cent in Q1 over the corresponding period last year.
Times Global Broadcasting Company Ltd (TGBCL) has been busy building up the team for its forthcoming business news channel. Chintamani Rao, CEO, TGBCL informed that the core team of the channel was in place and that the channel was targeting the last quarter of FY09 to launch the channel that at present has many operating names ranging from ET TV to Money TV.
Retention of talent is a serious problem in the industry today, more so in broadcast media. Channels invest a lot of time and money to groom an anchor/ presenter to be the face of the channel, only to find that person joining a rival channel. In such an attrition-filled scenario how effective are talent contracts? exchange4media touches a raw nerve on this sensitive issue.
Lintas Media Group in Bangalore has bagged the media duties of Wockhardt Hospitals following a multi-agency pitch. The size of the business is estimated to be approximately Rs 20 crore.
The Monte Carlo account is back in JWT’s fold in just two months after losing out the account to McCann Erickson Delhi. It may be recalled that in July-end 2008, Monte Carlo, the brand from Oswal Woollen Mills, had shifted its creative account to McCann Erickson Delhi. Industry estimates peg the account size in the region of Rs 15-20 crore.