Date-wise News
IBN Network on October 16 announced the Citizen Journalist Awards to recognise the efforts of the common men and women, who have been out there, reporting fearlessly and are changing the system for a better tomorrow. Two years ago, CNN-IBN and IBN7 had joined hands with viewers in line with the philosophy of inclusive journalism and explored the path of change called Citizen Journalist.
exchange4media Staff Oct 17, 2008 9:31 AM
Starting November 1, 2008, Innocean Worldwide India (IWI), which handles accounts like Hyundai Motor India, KEI Wires & Cables and Aureole Inspecs, is launching its digital wing. The company has added specialist talent to ranks for this new initiative and sees its head count stabilising at 42-45 by the year end.
exchange4media Staff Oct 17, 2008 9:24 AM
Imagine a home-like environment at a bus shelter. Actually it needs no imagination, but a visit to two bus shelters situated in the National Capital’s Moolchand and Naroji Nagar areas. The initiative is part of an OOH campaign done by Jagran Engage, the OOH arm of Jagran Prakashan Ltd, for Airwick premium fragrances from Reckitt Benckiser.
exchange4media Staff Oct 17, 2008 9:10 AM
Atin Promotions and Advertising, a Hyderabad-based OOH company, has recently won the OOH advertising rights for ‘Bus Grab Handles’ on all Jet Airways buses operating in 17 of the major airports in India. The contract is for a period of three years, which could be extended by two more years.
exchange4media Staff Oct 17, 2008 9:03 AM
The reality genre continues to be an attractive proposition for the Southern channels. Both Amrita TV and Kalaignar TV have announced a slew of new reality shows to be launched in the coming days.
exchange4media Staff Oct 17, 2008 9:02 AM
Big Street, a subsidiary of the Reliance Big Entertainment Ltd, has unveiled the key research findings of an independent study undertaken by The Nielsen Company. The research was undertaken to measure the effectiveness of the Delhi Metro Rail Corporation (DMRC) as a preferred medium for advertisers.
exchange4media Mumbai Bureau Oct 17, 2008 9:00 AM
Two new persons, Retd Major General Utpal Chattopadhayay and journalist Sunil Dang, have been inducted as part time members on the Prasar Bharati Board on October 16. They have come in place of Chitra Mudgil and ML Mehta. The other part time members on the Board are RN Bisaria, Sunil Kapoor, George Verghese and Mamata Shanker.
Vinod Behl Oct 17, 2008 8:59 AM
Winners of the DMA (Direct Marketing Association) International Echo Awards were announced recently at a ceremony in Los Angeles. India found a place among the winners this year. OgilvyOne India bagged a Silver and a Bronze, while Rapp Collins India, a division of Mudra Communication, also kept the Indian flag flying.
exchange4media Mumbai Bureau Oct 17, 2008 8:58 AM
It was an unusual launch pad that Star Plus chose for its popular dance reality show ‘Nach Baliye’, which will be hitting the small screen on October 17. To announce the launch, Star Plus joined hands with Jet Airways and literally took to the skies. This promises more such innovative promotional initiatives for ‘Nach Baliye 4’.
exchange4media Mumbai Bureau Oct 17, 2008 8:57 AM
Parle Agro, the makers of Frooti and Appy, has strengthened its juice portfolio with the launch of Saint Juice in the 100 per cent juice category. The company has earmarked Rs 4 crore to promote the brand. The business would be handled by Parle Agro’s current agencies – Creativeland Asia and OMD India. This is yet another instance where the advertising agency has played an active role in designing the look and feel of a brand.
exchange4media Mumbai Bureau Oct 17, 2008 8:56 AM
Salil Koul has joined Hungama as Senior Vice President, Hungama Events & Promotions. He brings with him over 15 years' experience in events and promotions. Prior to this, he had co-founded Kidstuff Promo Marketing. At Hungama, Koul will be reporting to Kaushik Mukherji, COO, Hungama Events & Promotions. He will be based in Delhi and oversee national operations and business responsibilities.
exchange4media Staff Oct 17, 2008 7:56 AM
Vineet Mahajan, Creative Director, Contract Delhi, has put in his papers. Mahajan joined advertising in the late 1990s at O&M Delhi. In a career spanning over 10 years, he has worked with McCann Erickson and O&M Delhi. In 2005, he joined Contract Delhi. Mahajan has worked on accounts such as Hutch (now Vodafone), Dabur, Perfetti, General Motors, LG, Virgin Atlantic, Monster.com, Bacardi, American Express, India Tourism, NIIT, Jaypee (Power), British High Commission and Spice Mobile, among others.
exchange4media Staff Oct 17, 2008 7:55 AM
Event management company Showtime Events Pvt Ltd has announced the appointment of Anupama Blaser as Country Head - Client Relationship Management. Blaser has been working with Showtime Events for the last five years. She had joined Showtime Events as General Manager for South Region and was promoted as Vice-President - South. She specialises in the IT, FMCG and internal communication domain. Blaser would be working out of the Bangalore office.
exchange4media Staff Oct 17, 2008 7:54 AM
Max New York Life Insurance Ltd, the joint venture between Max India Ltd and New York Life International, LLC, the international arm of New York Life Insurance Company, has named Rajesh Sud as CEO and Managing Director of the joint venture operation, effective November 1, pending formal IRDA approval. Prior to the appointment, Sud was serving as Max New York Life Insurance’s Deputy Managing Director. Gary Bennett, who served as CEO and Managing Director of the company since July 2005, has been named Executive Vice President and Greater China CEO of New York Life International, LLC, effective immediately. In a related announcement, Rajit Mehta, Max New York Life’s Deputy COO, has been appointed as the COO of the joint venture, also pending regulatory approval.
exchange4media Staff Oct 17, 2008 7:53 AM
Ford India has announced the appointment of Timothy Tucker as Vice-President, Sales. Tucker will be based at Ford India’s New Delhi office. He brings with him 23 years of experience within Ford Motor Company. Tucker began his career with Ford in the North American Parts and Service Division, and moved to the UK in 1997. In 2000, he was appointed Director, International Operations for Marketing, Sales and Service of Jaguar and Land Rover, followed by an appointment as their Director of Overseas Operations for Marketing, Sales and Service. Tucker was Vice-Chairman of the American Chamber of Commerce in Vietnam from 2004-07, and was recognised as the Outstanding Entrepreneur in the Vietnam Chamber of Commerce and Industry in 2005.
exchange4media Staff Oct 17, 2008 7:52 AM
The business models that have defined our industry for the last 30-40 years are constantly changing now. The changes can be attributed to technology advancements. It has definitely changed people’s lives and even more so, the lives of people related to the media industry. The way people relate to each other and how they seek information has also undergone a sea change. This has made a profound change on the business models of the manufacturers and advertisers.
exchange4media Staff Oct 17, 2008 12:00 AM
