After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.
Radio Mango, the FM venture of the Malayala Manorama Group, has launched the ‘Traffic Infoline’ initiative in association with the Kochi city police to give traffic related information to commuters in Kochi. The FM station will be using most of the Group’s publications to extensively promote this initiative.
Delhi-based outdoor media owner Graphisads has bagged the OOH advertising rights for the Srinagar International Airport. The contract is for a period of five years and includes exclusive advertising rights for both within and outside the international and domestic terminals. The contract is valued at Rs 7-8 crore.
Keeping in mind the festive season, mobile service provider BPL Mobile has launched ‘Mantras@Cafe’, which offers over 80 mantras in eight broad categories for all occasions and needs.
Channel [v] has brought on a little bit of, what it calls, ‘Indian madness’ with its new game show ‘Bingo (V) Full On!’, which went on air from October 31. The show airs on Fridays, Saturdays and Sundays at 7-7:30 pm. The channel has come with a campaign called ‘Ye Hai Indian Pagalpanti League’ to promote the new show.
PepsiCo India Holdings (Frito-Lay Divison) has roped in Kareena Kapoor as the brand ambassador for its snack food products. Kapoor will join Saif Ali Khan, Juhi Chawla and MS Dhoni as brand ambassadors for PepsiCo’s snack food products.
NDTV has entered into a strategic pact with UK’s commercial media company ITV to distribute the latter’s general entertainment channel Granada TV in India and South Asia. This partnership will bring to Indian viewers hit contemporary shows such as ‘Prime Suspect’, ‘The Jeremy Kyle Show’, ‘The Friday Night Project’, and ‘Airline’.
Lodestar Universal has bagged the media duties for ING’s brand campaign following a multi-agency pitch. Industry estimates put the business in the region of Rs 35 crore. It is also learnt that the creative duties for the business is slated to go to McCann Erickson.
Star Pravah, the new Marathi general entertainment channel from Star India, is all set to go on air on November 24. Along with its driver show ‘Raja Shivchatrapati’, Star Pravah has lined up eight original shows in its prime time band throughout the week.
BJP’s campaign for Delhi Assembly elections is already attracting media attention and not all of it that the party would like to be involved in. BJP (Delhi Pradesh) had been in talks with various agencies and creative directors for its Delhi election campaign. Now, the creative heads inform that BJP as not hired any of them for the campaign, but have given the work to an agency called The Hive instead. What’s more, it is alleged that The Hive has ‘lifted’ the creative ideas made during the presentations and is claiming them to be their own.