KFC has roped in Sri Lankan off-spinner Muttiah Muralitharan to promote its ‘Zinger’ Burger. A new TVC that broke across channels on November 21, uses the Murali’s unique bowling action to drive home KFC’s ‘Finger Lickin’ Good’ brand proposition. The campaign has been conceptualised by O&M’s Piyush Pandey.
In line with its commitment to offering innovative marketing and media solutions, HT Media Ltd has announced the creation of a new mobile marketing company. The new company will be a joint venture between Firefly e-Ventures Ltd and Velti Plc, an international firm providing software platforms, applications and services.
Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning.
Criesse Communications, a year old PR agency headed by Gitika Taraporewala, has been appointed as PR counsel to Franklin Covey South Asia and Vishesh Films for their next three movies – ‘Raaz - The Mystery Continues’, ‘Jashn’ and a third yet to be named film based on the floods of 26/11.
Bhaskar Group announced the Kritikar Bhaskar Creative Awards 2008 to recognise and celebrate creative talent at regional and local levels. The last date for receiving entries for the Awards is November 30, 2008. This year, the Awards have added the category of Radio Communication in addition to Print, Outdoor and Direct Marketing.
Social networking site MySpace has appointed Hari V Krishnan as Country Manager for MySpace India. Krishnan will be responsible for overseeing strategy and operations for the MySpace India business, which has grown 36 per cent since its launch in April 2007.
Kamlesh Singh, who had been with Metro Now since its launch in 2007, has put in his papers. He is joining Dainik Bhaskar, where he will be taking care of the Punjab, Haryana, Chandigarh and Himachal Pradesh editions. Singh will be joining Dainik Bhaskar in December.
The AME Awards for Advertising and Marketing Effectiveness announced the winners for its 2008 competition today. Two Grand Trophies were awarded, as well as 10 Gold awards, 17 Silver and 24 Bronze awards. Twenty-nine entries also received Finalist Certificates. From India, JWT Mumbai is the only agency that has struck Gold for its De Beers Wedding Program, ‘Diamond Bride’.
Mudra Group has on November 20 announced the launch of its sports marketing unit, called ‘10 integrated’. Mohit Bhagchandani will spearhead the 10 integrated venture. This unit will offer its clients services such as sports related activation, sports research, licensing and merchandising, celebrity management consultancy, etc.