Date-wise News
Though niche in content and far removed from the razzle and dazzle of the general entertainment channels, religious and spirituality oriented channels have been quietly gathering a dedicated viewership. However, most media planners are yet to include spirituality-based channels as part of their core media plans, and are only preferring them as ‘add ons’.
exchange4media Staff Jan 8, 2009 7:03 AM
While one frequently gets to know of new shows being introduced on various channels, Doordarshan has remained mum in this regard. Not any more. It seems the new year has given a new impetus to the broadcasting behemoth. DD1, through the news and current affairs specialists in the Delhi Kendra, has recently brought in some interesting new shows.
exchange4media Staff Jan 8, 2009 6:53 AM
Big FM has emerged as the clear leader in the Bangalore market, as per RAM data for week 1 to week 51, all place of listening, all people 12 plus. Radio Mirchi follows in the second position. The third slot sees some intense competition with AIR FM1- Rainbow managing to retain the third slot for a longer period.
Robin Thomas Jan 8, 2009 6:52 AM
Ignitee claims to have seen a 200 per cent jump in growth in just nine months in 2008. The digital marketing company is targeting Rs 125 crore turnover in 2009 and aims to be among the top two players in the market. Ignitee had partnered with Crayons Advertising for Congress party’s campaign in both Delhi and Rajasthan Assembly elections and would continue with the same for the general elections this year.
Robin Thomas Jan 8, 2009 6:51 AM
Farid Kureshi, who had quit Times OOH to set up his own venture Via OOH in April 2008, has joined Zee Group as CEO of their OOH company. Via OOH would now become a subsidiary of Zee Group.
exchange4media Staff Jan 8, 2009 6:49 AM
Nobody could pinpoint the magnitude of the rot that had set in at Satyam. It ultimately took the promoter himself to accept that he had wilfully committed fraud – a first. Media has botched up the entire story and failed to act as a watchdog, says veteran journalist Sandeep Bamzai. Media failed in its endeavour to play whistleblower.
Sandeep Bamzai Jan 8, 2009 6:47 AM
The heat of the slowdown on the advertising agencies has not subsided in the New Year. Where on the one hand, there are clients that have completely stopped advertising for now, on the other hand, there are those who have begun giving the feelers that contract renewal wouldn’t continue to be as automatic as it has been in recent times.
Noor Fathima Warsia Jan 8, 2009 6:46 AM
