With relentless terror attacks, growing incidents of robberies, attacks on women and a general sense of insecurity regarding life and property, security has become a major concern. This scenario has fuelled the growth of security agencies as well as security related publications to educate, empower and create awareness.
NDTV Convergence has partnered with auto portal Carwale.com to offer its audiences up-to-date, credible auto-related information and services via a new vertical, NDTVAuto.com. With car-related expenses making up a significant part of a family’s budget today, NDTVAuto.com aims to help its audience save time and money.
Below-the-line promotion agency Candid Marketing recently executed a BTL activity for Times Big Rewards. The festival was on for 40 days from December 12, 2008 to January 4, 2009.
Strengthening its digital offering, Rediffusion Y&R has roped in Ramswaroop Gopalan as Business Head - Digital Services. He will partner with Karl Gomes, National Creative Director – Digital. Based out of New Delhi, Gopalan will report to Wasim Basir, Executive Vice President, Rediffusion Y&R.
Marketing and customer informatics firm Dexterity has reappointed founder Palanivel Kuppusamy as Chairman and CEO, replacing Anantha Krishnan, who will continue as a strategic advisor.
Denuo CEO Rishad Tobaccowala on January 12 addressed media owners in Mumbai on how consumers and communication are changing and what one can do to thrive. He spoke on recent trends and the need to treat both online and offline audiences differently.
Viral advertising is beginning to pick up in India, however, compared to the US, virals have still a long way to go in India. So far, viral marketing is seen more as a fun element with no direct impact on revenue generation even as some see it help in brand recall, which could later translate into revenues.