`Date-wise News`

Unshackling creativity at Innocean – ‘lots of beer and positive tension’

Innocean Worldwide India believes in infusing what they call, ‘positive tension’, in its employees in these times of economic slowdown. The agency is all set to boost the morale of the employees with greater enthusiasm and positivity.

exchange4media Staff Feb 16, 2009 7:19 AM

Brand magicians’ makeover dreams

Brands need to undergo changes to lend freshness to them, besides making them relevant to the ever changing consumers. exchange4media got a few brand consultants to name the brands that they would like to breath a new life into and their makeover mantra for them. Find out what the brand magicians have to say.

Tuhina Anand Feb 16, 2009 7:17 AM

Automobile sector advertising in print dips 13 pc in 2008: AdEx Analysis

Automobile sector advertising in print fell by 13 per cent during 2008, as compared to 2007. Passenger vehicles led in advertising of automobiles sector in print during the year. Tata Motors Ltd was the top advertiser of the automobiles sector in print during 2008.

exchange4media Staff Feb 16, 2009 7:10 AM

After Sun TV, now Kalaignar TV launches Tamil comedy channel

Kalaignar TV, the DMK-owned TV channel from Tamil Nadu Chief Minister M Karunanidhi, has announced the launch of Sirippoli, its 24-hour comedy channel. Sirippoli would be formally launched on February 22, 2009. Kalaignar TV’s announcement comes close on the heels of Sun TV launching its comedy channel Adithya.

exchange4media Staff Feb 16, 2009 7:09 AM

Mixed Media: Effect layoffs if you must, but with care

Layoffs and salary cuts may be the only way media companies can survive, but owners and top bosses must affect them with care, writes Pradyuman Maheshwari

Pradyuman Maheshwari Feb 16, 2009 7:08 AM

FICCI Frames turns 10; kicks off on February 17 with KPMG as its partner

The three-day FICCI Frames 2009 gets underway in Mumbai from February 17. This would be the 10th anniversary of Frames. This year FICCI is partnering with KPMG and not PwC for Frames. The event will cover the entire array of media and entertainment. Over 2,000 Indian and 800 foreign delegates are expected to attend the convention.

Robin Thomas Feb 16, 2009 7:07 AM

Maheshwar Peri’s Pathfinder Publications to launch first title ‘Career’s 360’ in April

Maheshwar Peri, Publisher of Outlook magazine and President, Outlook Publishing India Pvt Ltd, is launching the first title from his own publishing venture, Pathfinder Publishing Pvt Ltd. The magazine, titled ‘Career’s 360’, is set to be launched in the first week of April. Priced at Rs 40, the magazine would be a monthly.

exchange4media Staff Feb 16, 2009 7:06 AM