Authors
Thank you, Uncle Pai?blur=25

Anant Pai, Founder-Editor of Amar Chitra Katha and Tinkle Comics, passed away yesterday in Mumbai. A few generations of Indians, including Pradyuman Maheshwari, as he writes in this tribute, owe their knowledge of history to the animated work of the comic books.

Pradyuman Maheshwari Feb 25, 2011 8:03 AM

Mixed Media: Now, let’s work towards a clean Abby...?blur=25

The fraternity must welcome and support the compromise struck between the Ad Club Bombay and the Advertising Agencies Association of India towards holding the Abbys at GoaFest, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 27, 2011 8:10 AM

Mixed Media:  Why MIB must junk some of the Amit Mitra committee’s recommendations on ratings?blur=25

While some of the suggestions are welcome, crossholding restrictions on measurement firms are regressive, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 12, 2011 7:58 AM

Mixed Media: Are Indian journalists corrupt and really a bane of society??blur=25

Sadly, that’s the perception of the profession with dishonesty levels at the individual and corporate level touching a new high, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 13, 2010 8:39 AM

Mixed Media: Road to nowhere with the regulator in reverse gear?blur=25

The Telecom Regulatory Authority of India appears to have been influenced by lobbyists who do not wish to see foreign equity revving up competition in FM radio and news TV, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 6, 2010 9:13 AM

Mixed Media: Channel Wahi, Look Nayi?blur=25

There’s not much to the new looks of both Star Plus and Bloomberg UTV, writes Pradyuman Maheshwari. The entertainment major had already seen some breakthrough ideas and for the business channel, so far it’s been some cosmetic and essentially a distribution story.

Pradyuman Maheshwari Jun 22, 2010 9:34 AM

Mixed Media: Makeover mantra for Star Plus and Bloomberg UTV?blur=25

As they get set to announce their new look, Star Plus hopes it will cement its place on the top and for Bloomberg UTV it’s a good, strong attempt to get there. But for any change to be meaningful, it’s got to be beyond logos and colours, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 8, 2010 8:32 AM

Mixed Media: Why Manmohan Singh is possibly the world's most boring Prime Minister?blur=25

The Prime Minister's performance at the Press Conference on May 24, 2010 was pathetic and sleep-inducing, writes Pradyuman Maheshwari.

Pradyuman Maheshwari May 25, 2010 8:07 AM

Mixed Media:  Why PR continues to be Plug Relations in India?blur=25

Public Relations is possibly at the lowest level of the entire communications process in the Indian media, thanks to indifferent clients and agencies dealing in improper activities, writes Pradyuman Maheshwari

Pradyuman Maheshwari May 18, 2010 8:56 AM

Mixed Media: Hey Minister! Leave the ratings alone!?blur=25

The Government must do no more than issue guidelines for television ratings, writes Pradyuman Maheshwari, reacting to reports that the Information and Broadcasting Ministry could play an active role in the TV viewership measurement process.

Pradyuman Maheshwari May 11, 2010 8:11 AM

Mixed Media extra! Pradyuman Maheshwari on whether the Jagran buy will mean sunnier times for Mid-Day?blur=25

Pradyuman Maheshwari rues the sale of a Mumbai institution to an ‘outsider’, but believes that the Jagran acquisition will do Mid-Day’s print publications a world of good.

Pradyuman Maheshwari May 6, 2010 8:46 AM

Mixed Media: Is it time to say goodbye to Ad Club Bombay and the Abby??blur=25

Award results leaking for three consecutive years, jury members fighting over reported wrongdoings, and an activity calendar that is no longer as good as it used to be has made the Advertising Club Bombay lose all its sheen and glory, feels Pradyuman Maheshwari.

Pradyuman Maheshwari May 4, 2010 8:25 AM

Mixed Media: Exposé time for print (& Did news journos get taken in by IPL glamour, missing out on facts staring in their face?)?blur=25

While there is an urgent need for print media vehicles to be future-ready and re-engineer themselves, there is nothing to beat a done-to-detail print report as was the ‘Outlook’ phone-tapping exposé, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Apr 27, 2010 8:43 AM

Mixed Media: Will the Google gambit mean more revenues for the news media??blur=25

It’s a problem of the business model, not news, said Google CEO Eric Schmidt five years after News Corp chief Rupert Murdoch spoke at the same gathering – the annual convention of the American Society of Newspaper Editors. Pradyuman Maheshwari believes that the opportunity is right for Indian publishers to cash in.

Pradyuman Maheshwari Apr 13, 2010 8:11 AM

Foreword?blur=25

No, I am not going to write about the Abbys and how they have been tainted thanks to the leaks. There are three more days ahead to talk about them, even though the fact that they have leaked for three consecutive years indicates a problem that needs some urgent attention. But it’s Day 1 of Goafest and the day when the creme de la creme of Indian ad and medialand assemble to attend the Industry Leadership Conclave.

Pradyuman Maheshwari Apr 9, 2010 3:54 PM

Mixed Media: Why the decay in adland is worse than what we see in Indian politics?blur=25

Staying on at the top despite a shabby awards judging process is amazing, writes Pradyuman Maheshwari. But our association bosses stay unfazed.

Pradyuman Maheshwari Apr 6, 2010 8:25 AM

Mixed Media: Why I have re-subscribed to The Economic Times (and more April Fool headlines I wish were true)?blur=25

Since it’s that time of the year when GoaFest results are leaked, Pradyuman Maheshwari reasons why he has re-subscribed to the numero uno pink paper. Plus, a relook at last year’s April Fool headlines that he wished were for real, and five more all-new headlines.

Pradyuman Maheshwari Mar 30, 2010 8:31 AM

Mixed Media: Can YouTube TV revolutionise the world of television software-makers??blur=25

The success of the Indian Premier League cricket telecast on YouTube augurs well for those content creators unable to break through the barriers of our television channels, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 23, 2010 8:26 AM

Mixed Media: Is Star Plus back as the GEC #1??blur=25

Two consecutive weeks of being the top-rated GEC is good news for Star Plus, but the channel needs to do a lot more by way of innovating in programming, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 16, 2010 8:19 AM

Mixed Media: Why barbers and bus drivers are more trusted than journalists?blur=25

A Reader’s Digest survey shows journalists ranked at #30 from among 40 professionals, with only cartoonist RK Laxman in the Top 10, rues Pradyuman Maheshwari analysing the top-level findings.

Pradyuman Maheshwari Mar 3, 2010 7:12 AM

Mixed Media: Is the GoaFest only about booze and the beach??blur=25

Unless care is taken to leakproof the creative Abby and get some really hot speakers, GoaFest 2010 will be yet another 'paid holiday' for adlanders, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Feb 23, 2010 7:14 AM

Mixed Media: Will someone ask Amitabh Bachchan to keep a check on what he blogs?blur=25

Amitabh Bachchan spews venom at India Today Executive Editor Kaveree Bamzai on his blog and rues that his criticism would lead her magazine and channel Headlines Today to turn against him. Guess someone needs to advise the megastar to be restrained in his posts, writes Pradyuman Maheshwari. A free-to-access blog is open for public view, and he is legally liable for all that he writes.

Pradyuman Maheshwari Feb 16, 2010 7:22 AM

Mixed Media: How our media can ensure a bright future with low-cost computers?blur=25

It’s vital for the Indian media to evangelise Nicholas Negroponte’s ‘One laptop per child’ and push for incentives to promote Internet usage, as these will help increase media consumption, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Feb 9, 2010 6:57 AM

Mixed Media: Why I wasn’t surprised that Suresh Mullick wasn’t accorded credit for ‘Phir Mile Sur’?blur=25

Not giving credit in the sequel to the man who conceived the original is symptomatic of an industry that’s known to treat intellectual property casually, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Feb 2, 2010 7:20 AM

Mixed Media: Why this caste system in allowing foreign investment in broadcast??blur=25

The TRAI consultation paper on foreign investment in the broadcasting sector has raised the issue of the limit of international stake in non-entertainment television and radio. However, what’s needed is a sea change in approach, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 19, 2010 7:25 AM

Mixed Media:  What must a news channel do: save a person’s life or show apathy of people around him??blur=25

Last Friday’s incident of a Tamil Nadu police sub-inspector crying for help as he was injured and two ministers on the spot doing precious little has led to a debate on what should the cameraperson capturing the incident have done: save the cop’s life or go on filming. There is need for the media to do a soul search on the issue, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 12, 2010 7:22 AM

Mixed Media:  Worry #1 on Day 5 of 2010: will ‘Aman Ki Asha’ force Times Now to go soft on Pakistan...?blur=25

Will Aman Ki Asha force Times Now to go soft on Pakistan, will YRF TV work for Sony, why does our film industry not respect intellectual property well enough, will the Editors Guild initiative on paid news work and will mobile transaction get due patronage… some of the questions that worry Pradyuman Maheshwari on Day 5 of the new year and decade.

Pradyuman Maheshwari Jan 5, 2010 8:03 AM

Goodbye 2009; Hello and a happy New Year! – Pradyuman Maheshwari?blur=25

It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 1, 2010 8:59 AM

Mixed Media: Top 10 Media Stories of the Decade?blur=25

It’s the last week of the calendar year as also of this decade, and although most of these exercises are purely academic, they do offer an opportunity to reflect on events and issues. Having highlighted the highs and lows of the year, here are Pradyuman Maheshwari’s top stories of the decade: 2000-2010. Plus a pop forecast under ‘looking forward’.

Pradyuman Maheshwari Dec 29, 2009 7:59 AM

Mixed Media: Highs & Lows of 2009?blur=25

With just 10 days in the 2009 before we move to 2010, Pradyuman Maheshwari offers his list of 10 highs and 10 lows of the year that has been.

Pradyuman Maheshwari Dec 22, 2009 8:01 AM

Mixed Media: The media’s double standards… where copyright is the right to copy?blur=25

It’s vital for a sector that asks for fairplay on controversial copyright amendments also learns to stop using pirated wares, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Dec 15, 2009 7:51 AM

Mixed Media: NDTV Imagine treads on tricky territory with show on past life regression?blur=25

While the inaugural episode should see NDTV Imagine generate ratings, ‘Raaz Pichhle Janam Ka’ with Ravi Kissen as anchor could irk the Government, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Dec 8, 2009 7:25 AM

Mixed Media: Welcome to India! Welcome to the country where news is also available at a price!?blur=25

Paid news, courtesy individuals, corporate and politicians, is liberating. It gives power to the people, thereby ensuring that publication of news isn’t just the preserve of editors, muses Pradyuman Maheshwari.

Pradyuman Maheshwari Dec 1, 2009 8:01 AM

Mixed Media:  Any lessons learnt a year after 26/11??blur=25

November 26 marks the first anniversary of the Mumbai terror siege. While there was outrage over what the terrorists did, after the crisis blew over, much venom was directed at the media coverage. Pradyuman Maheshwari reviews the points of discord.

Pradyuman Maheshwari Nov 24, 2009 9:08 AM

Mixed Media: Does any one care about news on radio??blur=25

The I&B Minister’s indicator that news will be allowed on private FM as long as it is sourced from All India Radio will do little to grow the medium, rues Pradyuman Maheshwari.

Pradyuman Maheshwari Nov 10, 2009 7:55 AM

Mixed Media:  Jai ho! Long live magazines!?blur=25

Not all is lost for the world of magazines, writes Pradyuman Maheshwari, on the eve of the Indian Magazine Congress 2009. There are enough reasons for them to prosper and thrive in a world dominated by newspapers, television and the Web.

Pradyuman Maheshwari Nov 3, 2009 8:22 AM

Mixed Media: Right time to be in journalism in India? Perhaps not?blur=25

Is this the right time to be in the news business and is it a good idea to take it up as a career? Not in the way many of our news enterprises conduct themselves currently, introspects Pradyuman Maheshwari.

Pradyuman Maheshwari Oct 27, 2009 7:48 AM

Mixed Media: So will Diwali 2009 put an end to the current state of diwala in the Indian media??blur=25

It’s been a year since the slowdown struck Indian media, but there is little hope for cheer, writes Pradyuman Maheshwari, as he hums the lyrics of the film ‘Paigham’s song: ‘Kaise Diwali manaayein hum Lala, Apna toh barah mahine Diwala!’

Pradyuman Maheshwari Oct 12, 2009 8:11 AM

Mixed Media: So many Sunday papers, so little to read?blur=25

Or so tweeted Rajdeep Sardesai and Barkha Dutt on the current crop of the Sunday newspapers. While it’s too early to predict whether The Times of India’s new weekend paper Crest will do well, it was clearly not a case of love at first sight with the paper, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Oct 5, 2009 7:05 AM

Mixed Media:  Holy cow! Minister in world’s largest democracy gets rapped for wisecrack tweet?blur=25

That Congress leaders asking for the sack of Minister of State for External Affairs Shashi Tharoor for a controversial tweet is unfortunate. While statements on public forums like Twitter and social networks are liable for scrutiny, it’s important for political parties to be democratic and allow for a free exchange of views, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Sep 22, 2009 8:48 AM

Mixed Media:  Consuming news without the papers and channels, and happily so?blur=25

Newspapers and news channels need to reinvent themselves, writes Pradyuman Maheshwari as he managed to survive without consuming them for over a week, yet keeping himself adequately informed in the period.

Pradyuman Maheshwari Sep 14, 2009 8:00 AM

Mixed Media:  Why can’t critics take the criticism (and hence why the news media deserves regulation)?blur=25

While news channels and papers don’t think twice about damning governments, politicians and entertainers for a bad job, they get offensive when appraised, rues Pradyuman Maheshwari.

Pradyuman Maheshwari Sep 7, 2009 8:25 AM

Colors new arsenal: Amitabh Bachchan to turn ‘pop philosopher’ on Bigg Boss 3?blur=25

In a bid to be the undisputed number uno Hindi GEC, Viacom 18’s Colors has launched an all-new offensive: megastar Amitabh Bachchan is roped in to turn pop philosopher with Season 3 of reality show ‘Bigg Boss’. CEO Rajesh Kamat tight-lipped on ad rates premium and marketing budgets.

Pradyuman Maheshwari Sep 5, 2009 8:42 AM

Mixed Media:  Who decides what makes for news??blur=25

Media owners and editors needn’t get defensive about dumbing down their newspapers and channels. For, current affairs can be as much of an insight into what’s happening in politics and government as it is with the latest on how a Saif Ali Khan and Kareena Kapoor are doing, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Aug 31, 2009 7:45 AM

Mixed Media:  Five things that news television must deal with pronto?blur=25

As all stakeholders get set for NewsNext 2009, Pradyuman Maheshwari lists the key issues that the news television industry must grapple with to survive and thrive.

Pradyuman Maheshwari Aug 24, 2009 8:11 AM

Mixed Media: Are Indian journalists really free to write whatever they want to??blur=25

Although our democratic institutions ensure that we have a free press, business and personal interests of stakeholders impact the news media from practicing what it preaches, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Aug 17, 2009 8:31 AM

Mixed Media: Worry, worry! Press Council chief wants Commission to study electronic media functioning?blur=25

Just when one thought that the Ministry of Information and Broadcasting under Ambika Soni was being very progressive in its outlook on broadcast content, yesterday’s statement by Justice GN Ray, Chairman of the quasi-judicial Press Council of India, that television tends to sensationalise news is worrying, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Aug 10, 2009 7:45 AM

Mixed Media: Will Twitter kill the newspaper star??blur=25

‘Wired’ Editor-in-Chief and writer Chris Anderson’s assertion that newspapers and news journalists will fade away thanks to the likes of the Twitter may not be entirely untrue, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Aug 3, 2009 8:11 AM

Mixed Media:  What ails journalism education in India?blur=25

Media education in India needs some fresh thinking if it has to produce highly skilled, job-ready journalists, who can move across media, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 27, 2009 7:46 AM

Comment: Government! Leave those channels alone?blur=25

While it’s okay for an MP to raise issues about the content on television channels, the Government must show restraint and not attempt to police the media, feels Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 23, 2009 9:42 AM

Mixed Media: Star Plus’ ‘Sach ka Saamna’: Colors celebrates first anniv?blur=25

‘Sach Ka Saamna’ indicates the Star India leadership’s willingness to experiment and innovate their primetime programming, writes Pradyuman Maheshwari. But not before Star Plus and the other GECs ‘faced the truth’ when Colors launched last year and broke the rules.

Pradyuman Maheshwari Jul 20, 2009 8:35 AM

Mixed Media: Madam Minister is making the right moves… so far!?blur=25

The first 40-odd days of Ambika Soni as Minister of Information and Broadcasting have been excellent, writes Pradyuman Maheshwari. She’s made no tall promises and has been making the right statements… like her views on regulation of news channels and the use of child artistes on television shows.

Pradyuman Maheshwari Jul 13, 2009 8:40 AM

Mixed Media: Do Indian newspapers need to worry about their future??blur=25

Should Indian newspapers be worried about their future? Yes, writes Pradyuman Maheshwari, if they continue to treat online media with disdain. While print in India will not face the same problems in the near future as they do in the US, rapid developments in cellphone technology and democratisation of the space, thanks to Twitter and blogs, necessitate that newspaper professionals embrace the Web.

Pradyuman Maheshwari Jul 6, 2009 7:58 AM

Mixed Media:  Social media rules, and how!?blur=25

Don’t embrace the social media and you will stay disconnected with your consumers! That was the take-out from the just-concluded Cannes Lions International Advertising Festival, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 29, 2009 10:01 AM

We hope to earn revenues from this year, says Twitter co-founder Biz Stone?blur=25

The world’s biggest modern-day mystery is about to get solved. Doomsayers wondering how microblogging service Twitter is ever going to earn revenues have reason to be relieved. For, Biz Stone, a Silicon Valley serial entrepreneur who co-founded Twitter in 2006, and was speaking at the Cannes Lions International Advertising Festival, thinks he has found the magic potion.

Pradyuman Maheshwari Jun 23, 2009 7:37 AM

@Cannes09: Is Indian PR not up to the mark??blur=25

<i>Bambaiyya</i> Hindi, one would’ve said <i>Izzat ka ho gaya royal falooda</i>. But for our big and prosperous PR industry, or at least for observers like yours truly, it’s kind-of the same as India not reaching the semi-finals of the T20 World Cup.

Pradyuman Maheshwari Jun 22, 2009 7:40 AM

Mixed Media: ET gets a Code of Conduct. Hip, hip, hurray!?blur=25

Ahead of the launch of its television avatar, the Economic Times launched a Code of Conduct last week. This, writes Pradyuman Maheshwari, augurs well for Indian journalism and is possibly an indicator that the times are surely a-changin’ at the Times.

Pradyuman Maheshwari Jun 22, 2009 7:32 AM

Mixed Media: Media-friendly Budget is a must for a stronger India?blur=25

The Union Budget on July 3 should abolish all duties on computers, telephony, cables etc in order to build a strong and affordable information infrastructure. Online and social media are as vital as print and electronic, writes Pradyuman Maheshwari

Pradyuman Maheshwari Jun 15, 2009 7:26 AM

Mixed Media: Should ads on Page 1 of a newspaper be a no-no??blur=25

Did newspapers sell their souls by allowing a Reliance GSM ad to occupy more than half of their front page? Perhaps not, as innovations don’t really devalue editorial space, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 8, 2009 8:31 AM

Mixed Media: Wanted, a social media-friendly I&B Ministry?blur=25

Given the growth of platforms like Facebook and Twitter, it would’ve been good to have a socially networked Information and Broadcasting Minister, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 1, 2009 8:03 AM

Mixed Media: Ten tasks for the new I&B Minister?blur=25

The new Information and Broadcasting Minister must ensure that the Government doesn’t meddle with the media, writes Pradyuman Maheshwari in this wishlist for the soon-to-be-appointed boss of the media.

Pradyuman Maheshwari May 25, 2009 8:51 AM

Mixed Media: Time for news channels to get their act together on self-regulation?blur=25

Since the UPA Government wanted a friendly media, it didn’t push for regulation of news channels before the elections. But now that the Congress has emerged stronger, news channels must get their act together to ward off any fresh threat of controls, writes Pradyuman Maheshwari.

Pradyuman Maheshwari May 18, 2009 8:57 AM

Mixed Media: So who have been the News Channel No. 1s in Elections 2009??blur=25

Election results are still a week away, but there are clear winners of Election News 2009 on our news channels, writes Pradyuman Maheshwari, as he picks his #1s from among the national Hindi and English news channels.

Pradyuman Maheshwari May 11, 2009 7:54 AM

Mixed Media: Is the news media really free to report the truth??blur=25

On World Press Freedom Day yesterday, more than issues concerning violent attacks or government interference, it’s a worry to see some private enterprises and individuals coercing media owners to buckle under, writes Pradyuman Maheshwari.

Pradyuman Maheshwari May 4, 2009 8:02 AM

Mixed Media: 10 issues that make me wonder why...?blur=25

Why was the media quiet about a business journalist named in last week’s SEBI order on a forged letter case… should the NBA get rid of the redressal body… why mainstream journalists continue to treat bloggers with disdain… some of the questions that have left Pradyuman Maheshwari wondering.

Pradyuman Maheshwari Apr 27, 2009 7:53 AM

Mixed Media: Did Star Plus’ complacency make Colors the new GEC star??blur=25

Media leaders that take consumers for granted and don’t reinvent themselves are bound to take a beating like Star Plus did last week, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Apr 20, 2009 9:00 AM

Mixed Media: The week in Facebook status tags?blur=25

Surprised that HT tied up with Google, hangs his head in shame when Jarnail flung a shoe at P Chidambaram, worried as India TV quits NBA… some of Pradyuman Maheshwari’s sentiments that were never updated as status messages on Facebook.

Pradyuman Maheshwari Apr 13, 2009 8:01 AM

Mixed Media: And now, The Goafies?blur=25

Presenting the Mixed Media Goafies, a tongue-in-cheek honours list of some of the highlights of the just-concluded GoaFest 2009 from Pradyuman Maheshwari.

Pradyuman Maheshwari Apr 6, 2009 8:06 AM

Comment: Abby leak – Time for someone to take responsibility?blur=25

It has happened again. A few results of the Creative Abby have been leaked and the reports have appeared in a prominent pink daily. The obvious attempt is to make sure that the Abby is disgraced and loses its sheen, says Pradyuman Maheshwari even as he suggests a few steps to curb this menace.

Pradyuman Maheshwari Apr 1, 2009 8:13 AM

Mixed Media: 10 April Fool headlines I wish would turn out to be true?blur=25

9X finally finds a suitor, newspapers hike cover price, pitch fees become mandatory, unpublished work allowed to compete in Abby, channels fight carriage fees, DAVP hikes permanent, news to be aired on FM radio, Times shuts Medianet, Lowe sends entries for Abby and salaries back to 2009 levels… some of the prank news headlines Pradyuman Maheshwari wishes would happen.

Pradyuman Maheshwari Mar 30, 2009 8:05 AM

Mixed Media: Should media companies axe jobs, cut salaries??blur=25

Should profit-making companies like Bennett, Coleman & Co Ltd trim workforce and cut salaries due to two bad quarters? Not many think it’s cool for an otherwise prosperous media to do so, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 23, 2009 8:14 AM

Mixed Media: What went wrong at INX??blur=25

As per Hindu mythology, Holi marks the triumph of good over evil. Ironically, that’s when Indrani and Peter Mukerjea announced their exit from INX. The channel suffered from bad staff selection, monies being incorrectly spent or overspent, and a general disdain for good corporate practices, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 16, 2009 9:04 AM

Mixed Media: Events through the media lens?blur=25

I have never watched so much television as I did last week. A quick view on events of the last week – Real’s ‘fair’ launch, the announcement of the general elections; the Lahore terror strike; the Colors-Star Plus race for the No. 1 GEC spot; and staff exits in the media – it was a ‘happening’ week indeed.

Pradyuman Maheshwari Mar 9, 2009 8:17 AM

Comment: GRPs ke liye kuchh bhi karega!?blur=25

When Colors CEO Rajesh Kamat and Programming Head Ashwini Yardi revealed their new programming line-up to the media last month, they were less than 50 GRPs away from Star Plus. So, when I got the news that it had notched just 0.9 points lesser than Star Plus, I was disappointed, says Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 5, 2009 7:59 AM

Mixed Media:  MIB & TRAI get hyperactive before poll code of conduct gets active?blur=25

The Government was on overdrive last week with the I&B Minister and/or the Regulator making announcements on each day, notes Pradyuman Maheshwari. With the Election Commission due to announce poll dates any day, the ministers and the bureaucracy are on an overdrive to let key decisions be passed.

Pradyuman Maheshwari Mar 2, 2009 6:52 AM

Mixed Media:  RIP Amita Malik – First Lady of media writing in India?blur=25

She joined All India Radio as a permanent employee in 1946 and was among the country’s best known film and television critics. Pradyuman Maheshwari pays tribute to Amita Malik, the First Lady of media writing in India. She passed away last Friday at age 87.

Pradyuman Maheshwari Feb 23, 2009 6:47 AM

Mixed Media:  Effect layoffs if you must, but with care?blur=25

Layoffs and salary cuts may be the only way media companies can survive, but owners and top bosses must affect them with care, writes Pradyuman Maheshwari

Pradyuman Maheshwari Feb 16, 2009 7:08 AM

Mixed Media:  Why the Government mustn’t bail out the print media?blur=25

The Minister of State for Information and Broadcasting has promised the print media a stimulus to beat the slowdown. But before offering tax payer monies by way of sops, the Government must impose a pre-condition, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Feb 9, 2009 6:52 AM

Mixed Media:  Why Facebookers and bloggers love to hate Barkha Dutt?blur=25

There is much hate against Barkha Dutt and NDTV for getting a blogger to apologise and delete a disparaging post. But should Barkha Dutt be taken off air? Of course not, says Pradyuman Maheshwari.

Pradyuman Maheshwari Feb 2, 2009 6:48 AM

Mixed Media: Does the media need to prove its patriotism this R-Day??blur=25

It is incorrect to question the Indian media’s patriotism given the coverage of the Mumbai siege by news channels, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 26, 2009 7:16 AM

Mixed Media:  Let’s get Real… do we need another GEC??blur=25

All eyes are on the Alva Brothers-Turner JV’s announcement of the proposed general entertainment channel’s name and plans this week. But is there room for another GEC, asks Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 19, 2009 6:38 AM

Comment: Gag order – a united media can put Govt on the backfoot?blur=25

Some good sense has finally prevailed upon the Manmohan Singh Government. If our sources are to be believed, the Prime Minister has put on hold the proposed amendments to the Cable Bill until possibly the General Elections. It is good to see the industry united on the issue with the NBA playing a key role in mobilising opinion.

Pradyuman Maheshwari Jan 15, 2009 7:20 AM

Mixed Media: How Raju fuelled the dotcom mania in '99?blur=25

It was Satyam’s acquisition of Rajesh Jain’s IndiaWorld that sold the dotcom dream in the late 1990s. When people questioned the deal, the allegations were brushed aside as small talk by business rival, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 12, 2009 6:26 AM

Mixed Media: TRP chase, mobile may dominate the year ahead?blur=25

With not much revenue available from advertisers, the chase for ratings and readership numbers will leapfrog in 2009, forecasts Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 5, 2009 7:00 AM

Goodbye 2008; Hello, a happier New Year!?blur=25

The New Year was welcomed variously across India. It was cold and foggy in some parts of the country and bright and sunny elsewhere. Not so for the economy though, where there is much gloom across the world. But we need to be upbeat and herald the year with cheer, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 1, 2009 8:18 AM

Mixed Media:  The 2008 News Media Awards?blur=25

As the year comes to an end, it is time to take a look at the news media players that scored in 2008. The Times of India, Mint, Sunday HT, India Today, Times Now, Aaj Tak and several others win top honours in Pradyuman Maheshwari’s 2008 News Media Awards.

Pradyuman Maheshwari Dec 29, 2008 5:43 AM

Mixed Media:  News media buckles under pressure!?blur=25

Given that our law-makers are intent on regulating news channels, one would have liked the News Broadcasters Association to have put up a braver front, writes Pradyuman Maheshwari, Group Chief Editor, exchange4media.com and impact.

Pradyuman Maheshwari Dec 22, 2008 6:36 AM

Mixed Media: Leave the media alone!?blur=25

It’s unfortunate that a Rajya Sabha committee suggests that self-regulation will not work for the Indian media, comments Pradyuman Maheshwari, Group Chief Editor, exchange4media.com and impact.

Pradyuman Maheshwari Dec 15, 2008 7:04 AM

Mixed Media: Who scored and who bored in the Mumbai siege coverage?blur=25

The Mumbai siege had the television, print and online media put in their best efforts to score with their coverage. But not everyone came out tops, writes Pradyuman Maheshwari, Group Chief Editor, exchange4media.com and impact in his no-holds-barred weekly column.

Pradyuman Maheshwari Dec 8, 2008 6:30 AM

Mixed Media:  Don’t damn the news channels for the terror coverage?blur=25

Introducing Mixed Media, a no-holds-barred weekly column by Pradyuman Maheshwari, Group Chief Editor, exchange4media.com and impact. This week, he says it is wrong to condemn our news channels for coverage of the Mumbai siege and rues about TRAI’s acceptance of the government belief that FM radio stations can’t air their own news.

Pradyuman Maheshwari Dec 1, 2008 8:56 AM

e4m View<br> Mumbai Siege: Spare a thought for the victims?blur=25

Crime and terror are not new to Mumbai. It was all unfolding on television from late on Wednesday. While the Government and law-enforcers will do their bit to fight terrorism, it is time to reach out to the families and friends of all those killed in the blasts.

Pradyuman Maheshwari Nov 28, 2008 6:50 AM