STAR Entertainment Media Pvt Ltd, announced the appointment of Kaushik Ghosh as Vice President, Ad Sales. Kaushik will look after the regional channels sales and multiply the momentum to the channel’s endeavour of becoming the No.1 network in the regional space.
Komli Media has announced the launch of ViziSense MediaMix, an online media planning tool aimed at helping media planners and marketers to identify their relevant target audience.
TRAI asked direct-to-home (DTH) service providers to leave packages unchanged in the first six months of enrolment of a subscriber and carry out repairs of equipment during the warranty period free of cost as part of its new quality of service (QoS) guidelines for DTH service providers.
NGC India’s plan to get more Fox brands on television in India is near fructification. The channel officials have informed that the legal requisites to launch FX, Fox Crime and Baby TV have been taken care of and that the channels would launch in two to four weeks. NGC officials have also informed that the programming changes on Fox History channel, following the name change, have paid off.
Pankaj Raina, Head of Marketing Services with Times OOH, has decided to move on. He has joined G2Rams as Head of Marketing Services – West. Raina will be reporting to Sameer Mutreja, MD, G2Rams.
Walt Disney Television India is all geared for the new season of ‘Hannah Montana’, which is breaking in April 2009, and the subsequent theatrical release of the movie on May 10, 2009. Walt Disney has got busy building the presence of the brand across domains and touch points.
Bangalore Mirror has come up with its highly visible ‘4ever B’lorean’ campaign, which is creating ripples among its readers. Rajesh Gangwani, Senior VP, JWT Bangalore, exclusively speaks to exchange4media about the creative and execution process of the entire campaign.
Publishing and printing industry in India has developed into a highly competitive field. With time and with the advancement of technologies, publishing and printing has become a purse-friendly indulgence. Today, the age is arousing to a new beginning of online publishing and printing, which has widened the domain further.
Lynn de Souza needs no introduction. One of the most influential media personalities in India and a 25-year veteran of the industry, de Souza has had a significant hand in shaping the media business in the country. Continuing with the tribute to the Women Icons of the media and advertising world, who have made a difference in their own unique way in a special series, exchange4media highlights the achievements and contributions of Lynn de Souza, Chairman and CEO, Lintas Media Group.
A sharp focus on events coverage and the ability to be able to cover a story in many different ways has worked in the favour of Times Now, which has surged ahead of its competition in the English news genre. The channel has left traditional genre leader NDTV 24x7 and CNN-IBN behind, and in the last 14 weeks has managed to stay on top of the ratings charts across TGs.
<p align=justify>Let’s be clear, this downturn is going to end, and in India, it is a slowdown unlike in other parts of the world. Budgets are under pressure, but we see this as an opportunity and not a massive threat as now is the time to have an intense dialogue with our clients, really understand their business challenges and explore new areas to have greater interaction and dialogue with their consumers.