Style Spa Furniture, manufacturers of ready-to-use furniture from the K K Birla Group has appointed TBWA\India to handle its creative business. The win follows a multi-agency pitch which included Ogilvy, McCann and Lowe. The business will be handled by the Chennai branch of TBWA.
India got its very own ‘Shoegate’ when journalist Jarnail Singh hurled a shoe at Home Minister P Chidambaram yesterday. Is the shoe mightier than the pen or the camera, asks Anurag Batra, MD and Editor-in-Chief, exchange4media, as he raises some more pertinent questions regarding what ails Indian Media and the credibility of a journalist in today’s times.
STAR India has roped in Bharti Airtel’s Sanjay Gupta as its Chief Operating Officer. The COO of the company Jagdish Kumar’s mandate, on the other hand, would be to head the recently created joint venture between STAR India and the Jupiter Group STAR Jupiter in the south. He would continue reporting to STAR India CEO Uday Shankar.
The Chadha Group, which is foraying into education with its pet project, Genesis High, has appointed Noshe Oceanic to handle the account. The account size is pegged at Rs 5 crore. Genesis High is touted as a high profile educational institute, which will offer international curricula as well.
Media Lions jury for the 56th Cannes Lions International Advertising Festival has been announced. Representing India this year on the jury is Lynn de Souza, Chairman & CEO, Lintas Media Group. This year, the number Media Lions jury members has been increased by five people to facilitate the lengthy judging and discussion procedure.
Taking forward its brand promise of ‘Zara Sochiye’, Zee News has announced another initiative, this time a voter awareness campaign ‘Aapka Vote Aapki Taaqat’, which has received the Election Commission of India’s support, the first time the Government body has taken such a step.
One begins the new financial year with great trepidation. I know of many people who are still to get jobs after the Sakal debacle. Remember that the paper shut down abruptly on November 30 last year. It is a great pity for many solid careers that have gone into a tailspin due to ‘provincial town mindset meets big city reality’. Veteran journalist <b>Sandeep Bamzai </b>finds out why things came to such a sorry pass.
Etisalat (Emirates Telecommunications), a telecom operator based in the UAE, is on the lookout for a creative partner. Etisalat has picked up 45 per cent stake in Indian telecom firm Swan Telecom Pvt Ltd for $900 million in a move to enter the Indian market.