Date-wise News
Strategy breaks during IPL open more opportunities for clients
Yash Khanna quits STAR India
Chris ‘Ludacris’ Bridges to present The One Club’s first-ever Green Pencil Award
brand-comm’s R Sridhar throws a ‘Googly’
Yet another round of lay-offs at NDTV
Bucking slowdown trends, Leo Burnett keen on strategic acquisitions in India
India has been seeing several top international honchos visiting in quick succession. The latest visitors include Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide and Jarek Ziebinski, President, APAC, Leo Burnett. The two top honchos are upbeat about India and share with exchange4media Leo Burnett’s plans and focus areas.
Emami earmarks Rs 70-cr ad budget; eyes Rs 300 cr sales
ESS hikes ad rates for ICC World T20 by 50pc, but all depends on India’s performance
ESPN-STAR Sports (ESS) has hiked its T20 World Cup ad rates by 50 per cent, charging over Rs 5 lakh for a 10-second spot. The broadcaster is expecting over Rs 240 crore revenue from the T20 World Cup this year. exchange4media speaks to a few media planners to find out if the T20 World Cup would witness similar ratings of 2007.