‘Designed by Curiosity’ is the new positioning that Godrej has taken. And to take forward this element of curiosity, long time advertising partner, JWT India has come up with a new campaign. The campaign revolves around the thought process of asking questions, curiosity and the need to know.
Following a multi-agency pitch, Maruti Udyog Ltd has appointed TBWA\India to handle the creative duties for its spare part business. Nirmalya Sen, COO - North, TBWA\India, has confirmed the development. The account size is estimated in the range of Rs 8-10 crore.
The Romanian Chapter of The International Advertising Association (IAA) is assisting the Ministry of Tourism with their new account review. The process for pitching for the new account estimated to be worth €70 million is in two parts: registration of intention to tender, a review and pitch process after the summer.
Henkel India Ltd has announced the re-launch of its flagship dishwash brand Pril with a new look, called Pril Perfect. Pril’s transformation to Pril Perfect will be reflected in its new logo design, packaging and brand ambassador.
“We are a creative agency and are focusing all our efforts behind the people and their behaviour, as we all know that creativity has the power to transform human behaviour… We need to be and are being very aggressive in hiring the best talent and study the need of acquisition that makes sense,” say Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide, and Jarek Ziebinski, President – APAC, Leo Burnett.
Solutions | Digitas has appointed Pankaj Bhasin as Associate Vice-President - Services ‘Vertical’. Bhasin will responsible for all key account management for the ‘Services’ category, in addition to driving future business growth. He has over 15 years’ experience in diverse sectors such as advertising, publishing, IT (Brand Management & Business Development), and financial services. He has worked with leading companies like Tata Press, Indian Express, Media Transasia, BEI Confluence and RK Swamy BBDO. Bhasin is an expert in strategic and market planning and development, internal and external communication, event management, promotions, exhibitions and customer interaction programmes. Bhasin’s last stint was with GE Capital Services, where he was the Communication Leader for the India platform and was responsible for internal and external communication, including marketing communication activities within the country.