Garnier the international skin and hair care expert is launching Garnier MEN, a new range of products designed specifically for men. India will pioneer the launch of this new brand worldwide. Garnier MEN will "take care” of the tough male skin with a line of products that combine a high performance unique formulae that fuse nature, science and technology.
MGM Worldwide Television, a division of Metro-Goldwyn Mayer Studios Inc., has concluded its first pan Middle Eastern Pay TV and VOD agreement with Showtime Arabia, the leading Pay TV network in the Middle East and North Africa, and its Show On Demand, the region's first video on demand service. The licensing agreement marks MGM's first VOD offer for the region and brings MGM's films to Showtime customers throughout the Middle East.
Despite slowdown being harsh on NDTV the channel is making the South Asian business and lifestyle trends available to the US audience. NDTV Limited has launched NDTV Profit and NDTV Good Times on DIRECTV Inc., satellite TV service in US.
Lacto Calamine and Britannia Bourbon, two popular brands that have been in the market for quite some time, have got a fresh lease of life. Elephant Strategy + Design recently undertook a revamp and reposition exercise for these two brands to transform them into dynamic, profitable and meaningful entities.
It is learnt from sources in the industry that Ashok Vidyasagar, Branch Head and Senior VP, Bates 141 Bangalore and Country Lead for Enfatico, has put in his papers. Vidyasagar has been with Bates for the last three years. It is also learnt that Bates has yet to decide on a replacement for Vidyasagar.
Allied Media, Percept Ltd’s media arm, has added business worth over Rs 460 crore in the last quarter plus. Some of its recent wins include BSNL, No Marks, Panasonic and the media AOR of Future Groups. In an exclusive conversation, Shripad Kulkarni, COO, Allied Media, shares the agency’s growth plans and beating the slowdown.
Prerna Singh almost got into theatre, but decided to get into the media business. As AVP – Media, Reliance ADAG, Singh now gets the opportunity to work closely in the film and entertainment space. Over the years she has built up ample experience in media buying and planning and is truly a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
The One Club organised Creative Week NYC saw three award shows – One Show, One Show Design and One Show Interactive – being given out in the same week. India won six Pencils at One Show Design, but only one Pencil each at the One Show and One Show Interactive. The One Club officials, however, explain that India is maturing on the global awards platform and is already gaining more ground at these events.
The IRS 2009 R1 data is out and claims and counterclaims on the readership figures have already begun. The Average Issue Readership and Total Readership tussle has returned. There are segmentations on city-wise findings. Even as readers are confused over the figures, brands seem to be leveraging the results in ways that best suit them. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34716&pict=3&tag=30005 target= _blank ><b>Expert view: Ashok Das – Less adoption of print media among the young </b></a>
For the first time ever in 37 years, India will host the 38th World Magazine Congress, organised by Federation of International Press & Publishers (FIPP) in 2011. This comes close on the heels of the announcement of Aroon Purie as the Chairman of FIPP and is a major development for the Indian magazine industry.
Ashok Das, MD, Hansa Research, speaks to exchange4media exclusively on the implications of the IRS 2009 R1 results and why it is important for the growth of the print industry in the country.