`Date-wise News`

Ignitee Digital Solutions launches internship programme - ‘Ignition’

Digital marketing company Ignitee Digital Solutions Pvt Ltd has announced its internship programme ‘Ignition’, aimed at evolving professionals for the digital industry. ‘Ignition’, a platform for graduates and young professionals pursuing a career in the online industry, is aimed at developing their skills to prepare them for being part of the industry.

exchange4media Mumbai Bureau Jun 2, 2009 9:36 AM

Everest Industries’ ‘strength’ proposition for its fibre cement sheets

After eight years, Everest Industries Ltd has embarked on an ad campaign for its fibre cement sheets. PerceptH is the agency behind the TV campaign, which has initially been launched in the South and would be aired in other regions soon. The ad seeks to take the generic property of ‘strength’ of Everest Fibre Cement Sheets to a more evolved level.

exchange4media Staff Jun 2, 2009 8:36 AM

GenNext Media Magnate: Soumya Acharya – The out-of-box thinker

It was persistence that got Soumya Acharya into the media industry in 1995, and since then he hasn’t looked back, going from strength to strength. As Investment Director – Nokia at Maxus, Acharya looks after one of India’s strongest brands. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

exchange4media Staff Jun 2, 2009 8:19 AM

Percept Hakuhodo bags Daikin AC creative duties; ac size pegged at Rs 20 cr

Percept Hakuhodo has been assigned the creative duties for Daikin Air-conditioners. Industry sources have pegged the account size in the region of Rs 20 crore. It is known that no multi-agency pitch preceded the win. Dentsu Marcom is the incumbent agency.

Pallavi Goorha Kashyup Jun 2, 2009 8:06 AM

Lexi Pens signs-up M&C Saatchi for new brand of world pens

Lexi Pens has signed up M&C Saatchi Communications for the launch of its new brand of world pens. The agency has already started work on the brand name and brand identity development and will subsequently create the brand communication for the retail and consumer audiences.

exchange4media Staff Jun 2, 2009 8:05 AM

Alok Srivastava joins Indian Express as Sales & Distribution Head

Indian Express has been beefing up its sales and marketing team of late. Close on the heels of Rajiv Jaitly joining the group as President – Marketing, Alok Srivastava has been roped in as National Head - Sales and Distribution. Prior to joining Express, Srivastava was heading sales at Ranbaxy Laboratories’ consumer health care division.

exchange4media Staff Jun 2, 2009 8:04 AM

Anil Srivatsa quits Meow FM as COO

Anil Srivatsa, COO, Radio Today Broadcasting Ltd, the FM radio arm of the India Today Group, has put in his papers. Srivatsa has cited personal reasons for his decision to move out of Meow FM. Though his next destination couldn’t be ascertained, he said he would continue to explore similar assignments within the entertainment and media space.

exchange4media Mumbai Bureau Jun 2, 2009 8:03 AM

Video content to drive online banner advertising in future

Of the Rs 650 crore Internet advertising, display or banner ads alone is worth Rs 300 crore, while Search is worth Rs 350 crore, which has seen a significant increase from last year. exchange4media speaks to some digital agencies to find out the future trends and growth of online banner advertising in India.

Robin Thomas Jun 2, 2009 8:03 AM

e4m Conclave: The Right and the Wrong way of coping with slowdown

The fourth edition of the exchange4media Conclave 2009 that kicks off on June 3, 2009 at the ITC Grand Central Sheraton in Mumbai would bring under the scanner some of the steps that various media companies have undertaken to survive in the slowdown – both right and wrong ways. The Conclave is presented by STAR News and powered by Hindustan Times.

Tasneem Limbdiwala Jun 2, 2009 8:02 AM